The Marketo Technical Architect is responsible for designing, implementing, and maintaining the technical infrastructure of Marketo to support marketing automation and campaign execution. This role requires expertise in system integration, data management, and technical troubleshooting to ensure seamless operation and scalability of marketing systems.

Key Responsibilities

• Design and maintain the technical architecture of Marketo to support marketing automation.
• Collaborate with IT and marketing teams to integrate Marketo with other systems and platforms.
• Ensure the scalability, reliability, and security of Marketo infrastructure.
• Provide technical guidance and support for campaign execution and optimization.
• Owns and lead the configuration of new channel provision or business units into Marketo based on business needs.
• Collaborate with cross-functional teams to align technical solutions with marketing objectives.
• Develop and implement technical solutions to integrate Marketo with CRM and other tools.
• Configure and customize Marketo to meet business requirements.
• Monitor system performance and troubleshoot technical issues.
• Ensure data integrity and compliance with data protection regulations.
• Works with the client and other stakeholders to confirm deliverables feasibility from a technology perspective.
• Lead the Client Data Model, schemas, technical workflows, and integrations.
• Responsible for guiding the Campaign Developers and Operators to accomplish their tasks in Campaign platforms.
• Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns.
• Monitor and analyze campaign performance and develop actionable recommendations.
• Integrate tools and platforms.

Basic Qualifications:

• 5 – 10 years of experience in Marketing Automation which may include Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations.
• Proficiency in Marketo and marketing automation platforms.
• Strong understanding of system integration and API usage.
• Technical expertise in data management and troubleshooting.
• Excellent problem-solving and analytical skills.
• Knowledge of data protection regulations and best practices.
• A developer background in one or more languages: JavaScript, SQL, PHP, Phyton, etc.
• Strong Data Base knowledge
• Customer Data platform knowledge
• Client service delivery experience.
• Allow for flexibility outside of typical business hours for engagement with offshore teams.
• Bachelor’s Degree required.
• Strong Knowledge about send emails using email applications or sending methods for different Campaign Platforms
• Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
• Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

Preferred Qualifications:

• AI solution and implementation for omnichannel marketing campaigns.
• Onsite client experience.
• Experience across more than one Industry, e.g. Life Sciences, Retail, Financial Services.

Pluses

• Certified in Marketo or any other marketing automation platform

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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