At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

• Head of Sales
• India & Southeast Asia

Your role and responsibilities:

In this role, you will have the opportunity to conduct proactive business development for assigned industry segments aligned with the region’s strategy where business conditions require increased attention and focus. Each day, you will provide business support, including expertise in products, applications, solutions, and segment and customer (group) support for the assigned product portfolio. You will also showcase your expertise by ensuring profitable business growth and sustainable deployment of the region’s strategic plan.

The work model for the role is: #LI_Hybrid

This role is contributing to the Automation Division-B&R in Pune/Ahmedabad/ Bangalore/ Faridabad in India.

You will be mainly accountable for:

• Lead industry competence development by networking with global industry players and building strong industry insights.

• Engage with customers through advisory discussions, technical solutioning, and proof‑of‑concept activities to validate use cases.

• Facilitate connections between EUs, OEMs, and B&R, supporting OEMs that require EU references for solution alignment.

• Active participation in industry events, associations, fairs, and social media to strengthen brand presence.

• Apply a consultative sales approach by organizing customer days, presenting customized value propositions, and promoting portfolio offerings to expand share of wallet across key accounts or industry segments.

Qualifications of the role:

• Bachelor’s degree in Engineering (Mechanical, Electrical, Electronics, Mechatronics, Instrumentation, or related field).

• 10 years of relevant experience in sales, business development, technical sales or prescription roles

• Experience in industry-specific marketing and executing assigned segment strategies (Pharma/ Packaging (CPG)/ Printing/ Electronics Assembly/ Battery etc.)

• Proven ability to collaborate with Innovation, R&D, and Product Groups to build future opportunity pipelines and translate market needs into product strategies.

• Skilled in value proposition creation, sales tools, and supporting consultative selling for complex technical portfolios.

• Strong market intelligence skills, including monitoring trends, collecting insights, and conducting competitor benchmarking.

• Experience in market development portfolio including core products, vision, mechatronics, motion, IIoT, Edge etc.

More about us

B&R Industrial Automation is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB's Robotics & Discrete Automation division.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

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