At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Technical & Design Promotion Manager:

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Your role and responsibilities
In this role, you will have the opportunity to plan and implement proactive promotional activities for the assigned target audience to create market demand and need for specific features or products. Each day, you will identify and develop sales opportunities by introducing, presenting, and educating the target audience about ABB products and tools. You will also showcase your expertise by building long-term customer relationships.
The Demand Generation Specialist will drive market awareness and create qualified leads for ABB’s Electrification, working in close collaboration with the Sales team and Product Marketing. This role focuses on generating demand through targeted campaigns, customer engagement activities, and strategic partnerships to support sales growth in key segment.
The work model for the role is: onsite

This role is contributing to the Electrification Smart Power, Smart Building

Responsibilities to the role

• Develop and execute demand generation strategies to increase pipeline for Electrification products and solutions.

• Work closely with Project Sales team to align campaigns with project timelines and customer requirements.

• Identify and prioritize target segments and key accounts for lead generation activities.

• Plan and manage digital marketing campaigns, webinars, and events to attract potential customers.

• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

• Collaborate with channel partners and distributors to amplify reach and generate qualified leads.

• Maintain accurate lead tracking and reporting in CRM systems.

• Ensure compliance with ABB branding and communication guidelines.

Qualifications for the role

• Bachelor’s degree in Marketing, Business Administration, Electrical Engineering, or related field.

• 3–5 years of experience in demand generation, marketing, or sales support, preferably in B2B industrial or electrical sectors.

• Strong understanding of project sales cycles and customer decision-making processes.

• Proficiency in digital marketing tools, CRM systems, and data analytics.

• Excellent communication and collaboration skills.

• Ability to manage multiple campaigns and deadlines effectively.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit

https: //www.abb.com to learn more about the impact of our solutions across the globe.