SALES SPECIALIST-UPS at ABB

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Sales Manager

What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

In this role, you will have the opportunity to be responsible for the sales of critical power product ranges ( UPS and AVC ) within a designated market/division, in line with the division strategy. Each day, you will deliver on both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also showcase your knowledge by identifying and developing new sales opportunities.

The work model for the role is: #Li-Onsite.

In this role, you will have the opportunity to be responsible for the sales of critical power product ranges ( UPS and AVC ) within a designated market/division, in line with the division strategy. Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities.

You will be mainly accountable for:

• Sales Growth & Business Development:

Increase sales performance in the assigned territory by identifying new business opportunities, developing clear conversion strategies, maintaining a healthy opportunity pipeline, and meeting regional sales targets.

• Customer Relationship & Account Management:

Build and maintain lasting relationships with Channel Partners, OEM, Industrial customer, building and utility end users. Engage customers regularly to understand their needs, resolve issues, and act as a trusted technical partner throughout the sales cycle and post-sale.

• Market Development & Product Promotion:

Identify and develop new market opportunities for the UPS and PCS product ranges within the assigned area and consistently promote UPS and PCS product ranges through seminars, promotional events, and targeted marketing initiatives.

• Forecasting, Communication & Strategy Alignment:

Communicate delivery timelines, payment terms, and commercial conditions in line with company strategy, provide accurate sales forecasts and market intelligence, and ensure smooth information flow between customers, marketing, and internal teams.

Qualifications for the role:

• Possess 10+ years of relevant experience in the UPS industry with solid technical and commercial acumen.

• In-depth knowledge of UPS products, applications, power quality solutions, and market dynamics across industrial and commercial sectors.

• B.E. / B.Tech or higher qualification in Electrical or Electronics Engineering from a recognized institution.

• Demonstrated experience in direct sales, business development, account management, and cross-selling of products and integrated solutions.

• Demonstrated customer relationship management skills with the ability to engage effectively with channel partners, OEMs, consultants, and end users.

• Clear verbal and written communication abilities complemented by persuasive presentation skills and effective stakeholder coordination.

• Experienced in negotiating and resolving issues, prioritizing customer needs to deliver business results through a professional, solution-focused outlook.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

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