Senior Sales Executive - Paraná/Santa Catarina at ABB

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Sales Manager

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Position Mission

Are you passionate about technical sales and business development?

ABB is looking for a Senior Sales Executive to join the Electrification division, covering the Southern Region of Brazil, especially the states of Paraná and Santa Catarina.

In this role, you will be responsible for driving sales growth, profitability, and market expansion by promoting ABB’s Electrification portfolio to customers and strategic channels. Your focus will be on building long-term relationships, identifying business opportunities, and ensuring a positive customer experience throughout the entire sales process.

Responsibilities

• Identify and develop new market opportunities within industrial distribution channels, panel builders, and machine and equipment manufacturers

• Drive commercial activities in the states of Paraná and Santa Catarina, with strong field presence and availability for frequent travel

• Manage sales of Electrification products, systems, and services, focusing on volume, mix, and profitability

• Develop and maintain relationships with customers and partners, understanding their needs and positioning ABB’s full portfolio

• Develop sales plans using ABB-approved tools, monitoring performance and implementing recovery actions when needed

• Prepare offers in coordination with proposal and marketing teams, ensuring technical, financial, and commercial alignment

• Communicate with customers regarding delivery timelines, payment terms, commercial conditions, and other contractual aspects

Requirements

• Experience in technical sales within the Electrification portfolio

• Knowledge of industrial distribution channels, panel builders, and machine/equipment manufacturers

• Availability for frequent travel within the region

• Valid driver’s license (Category B), due to the need to operate a company vehicle

Nice to Have

• Bachelor’s degree, preferably in Electrical Engineering or Control and Automation Engineering

• Intermediate or advanced English

• Experience with CRM tools, preferably Salesforce

• Knowledge of pipeline management, forecasting, and sales planning

What We Offer

• Strategic role contributing to business growth and ABB’s expansion in the Southern Region

• Collaborative environment with strong interaction between commercial, technical, and marketing teams

• Career development opportunities within a global organization with strong presence in the industrial sector

About ABB Electrification

ABB Electrification is a global leader in solutions that make power distribution and usage safer, smarter, and more efficient. With a comprehensive portfolio of products, systems, and services, we support customers across industries in improving reliability, productivity, and sustainability.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit [

https: //www.abb.com](https://www.abb.com) to learn more about the impact of our solutions across the globe.