Sales Manager

• Critical Power, Brazil

Position Overview

Reports to: Sales, Service & Project Leader

• LATAM

Position Mission

Are you passionate about technical sales, product promotion, and strategic customer engagement in a highly specialized market? ABB is looking for a Sales Manager with Key Account responsibilities to lead and expand its Critical Power business in Brazil, in Electrification division. In this strategic role, you will drive market development, promote ABB's UPS and critical power solutions, and ensure sustainable growth through strong customer relationships, contract management, and cross-functional collaboration. This position requires a fairly good understanding of contracts and framework agreements, close interaction with Legal and internal stakeholders, and the ability to assess risks and opportunities to support sound business decisions.

Note: Candidates are required to submit their CV in English, along with a motivational letter, as part of the application process.

Your Responsibilities

• Define and execute sales strategies for the Critical Power portfolio in the Brazilian market, with strong focus on key markets
• Personally manage and develop Brazilian Key Accounts and possibly a few LATAM Key Accounts
• Identify, develop, and manage new and existing business opportunities with end users, contractors, integrators, and channel partners
• Lead negotiations of key contracts and framework agreements, working closely with Legal and internal teams to assess risks and ensure compliance
• Monitor sales performance against targets, proactively identifying gaps and implementing corrective actions to ensure volume, mix, and profitability
• Support pricing strategies in collaboration with Product Management, ensuring competitiveness while protecting margins
• Drive customer satisfaction initiatives, including customer surveys, and translate feedback into actionable improvements
• Monitor customer financial status and identify potential commercial, contractual, or cybersecurity-related risks
• Promote collaboration across Sales, Product Management, Legal, and other ABB divisions to maximize results
• Contribute to the continuous improvement of sales processes, tools, CRM (Salesforce), and related training activities
• Prepare the organization for future growth, with potential responsibility for leading and structuring the sales team

Your Background

• Bachelor's degree in Engineering (Electrical preferred) or equivalent technical education
• Solid experience in technical sales, business development, or market development
• Proven experience with Critical Power solutions, including UPS systems and related technologies
• Strong experience engaging with end users, EPCs, contractors, and system integrators
• Knowledge of UPS contracts and framework agreements, with ability to identify and manage commercial and contractual risks
• Experience using CRM tools (Salesforce) to manage pipeline, forecasts, and customer data
• Fluent in English, with good oral and written communication skills

Nice to Have

• Knowledge of large industrial segments such as Mining, Pulp & Paper, and Food & Beverage
• Experience in roles with strong product promotion and go-to-market responsibilities

What We Offer

• Hybrid work model, combining days working from home and in the office
• Opportunity to lead and shape the Critical Power commercial strategy in Brazil
• A collaborative, international environment with strong interaction across global and regional teams
• Professional growth opportunities within a global technology leader

About ABB's Electrification Business

ABB Electrification delivers technologies that make electrical power safer, smarter, and more sustainable. Our Critical Power portfolio includes UPS systems and solutions designed to protect mission-critical applications across industries such as data centers, mining, manufacturing, and infrastructure—supporting a more resilient and reliable future through innovation and technical leadership.

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.