Senior Graphic Designer resume example

• As workstream lead, translated a campaign brief into a visual concept system spanning packaging, retail, social, and ecommerce assets; kept the campaign recognizable across channels without duplicating one layout everywhere.
• With responsibility for the review standard, built packaging files with dielines, hierarchy, claims, legal copy, color specifications, and print tolerances; resolved production risks before artwork release to the supplier.
• As workstream lead, tested visual routes with audience feedback and recorded which message, image, and hierarchy choices drove comprehension; gave the creative review a clear evidence base for choosing the final direction.
• Prepared packaging artwork with checked dielines, color profiles and print specifications; reviewed a physical proof for legibility and corrected production issues before releasing final files.
• Developed the visual strategy for a packaging and ecommerce brief, defining the brand identity elements that must remain consistent; compared a shelf mockup and a product-page crop before selecting the artwork direction.
• Prepared Adobe Illustrator vector artwork and Photoshop image layers for the print supplier, checked linked-image resolution and overprint settings, and reconciled the final proof with the approved copy before release.
• Owned a packaging visual-strategy check using Adobe mockups and print proofs, resolved brand-identity inconsistencies and completed production-ready artwork for approval.
• Built Photoshop proofing templates using actual shelf-view distances, reduced artwork correction rounds from 4 to 2 and published the agreed color and export specifications.

• Created reusable production templates with locked brand elements, accessible type rules, and export checks; aligned review standards and decision owners across the participating teams. Working with partner teams, reduced repetitive setup while preserving visual and technical quality.
• Annotated the delivered design with spacing, type and interaction decisions, reviewed the first implementation with engineering, and corrected differences that affected comprehension or accessibility.
• Proofed packaging artwork at actual print size, checked bleed, color separations and mandatory copy, and returned annotated corrections to the production partner before approving the press-ready file.

• Tested visual routes with audience feedback and recorded which message, image, and hierarchy choices drove comprehension; aligned review standards and decision owners across the participating teams
• Created a self-directed design brief with a defined audience, content hierarchy and accessibility constraints; compared distinct visual directions using the same content rather than changing the message with each mockup.
• Checked the chosen design at its intended display or print size, annotated readability and contrast problems, and delivered editable source files with typography, color and export specifications.
• Owned the independent design review using actual-size proofs, resolved contrast and reading-order defects and completed an annotated before-and-after specification.

Relevant coursework: Typography, visual communication, interaction design, design research

• Published a personal design case study using the prototype test record, explaining how audience needs changed the hierarchy and documenting the accessibility limits of the final design.