Sr. UX Designer I at Yum! Brands

KFC is seeking a UX/UI Designer to help deliver intuitive, engaging, and globally consistent digital experiences across our web and mobile platforms. This role will contribute to the design and optimization of customer-facing journeys, supporting key business goals such as conversion, engagement, sales, and digital growth.

As part of the Atlas / Brand Experience team, you will work on KFC’s global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Atlas ensures that—like leading global platforms—the core UX/UI feels familiar and intuitive wherever customers engage with KFC.

The platform is built on a foundation of global UX/UI standardization, enabling scalable, efficient design and development. At the same time, it supports targeted localization, allowing markets to tailor menu offerings, merchandising, and promotions to meet local customer needs while maintaining a cohesive core experience.

In this role, you will focus on designing and delivering web and mobile app experiences, while contributing to the evolution of systems and patterns that may extend to additional channels in the future.

WHAT WE'RE LOOKING FOR:

• 3–6 years of experience in UX/UI or product design, preferably on consumer-facing digital products

• Strong portfolio demonstrating end-to-end design work across web and/or mobile applications

• Experience working with or contributing to design systems

• Solid understanding of interaction design, visual design, and usability principles

• Familiarity with user research methods and ability to apply insights to design decisions

• Experience collaborating with Product, Engineering, and Marketing partners

• Strong communication and presentation skills, with the ability to clearly articulate design rationale

• Detail-oriented with a passion for craft, consistency, and user-centered design

• Experience in global or multi-market environments is a plus

TOOLS & TECHNOLOGIES

• Design & Prototyping: Figma (preferred)

• Prototyping & Interaction: Figma prototyping

• Design Systems:

Experience working within and contributing to component libraries and design systems (e.g., Figma libraries, tokens)

• Collaboration & Handoff: Figma, Jira, Confluence, Slack

• User Research & Testing: User Testing or similar tools

• Analytics & Experimentation:

Familiarity with tools like Google Analytics, Amplitude, Full Story, Adobe Analytics, and A/B testing platforms

• Content & Collaboration: Experience working with content/design systems and tools like CMS platforms is a plus

ABOUT THE ROLE:

• Contribute to KFC’s global web and mobile experiences, supporting millions of customer interactions across markets
• Influence key customer journeys including browsing, ordering, and loyalty experiences that drive engagement and digital sales
• Partner with global and regional cross-functional teams to deliver scalable, user-centered design solutions
• Help evolve and scale a global design system while supporting localized market needs
• Gain exposure to multi-market digital product development with opportunities for growth and broader ownership over time

WHAT YOU'LL DO: Experience Strategy & Standards

• Contribute to the execution of KFC’s global UX/UI vision across web and mobile app experiences (Atlas platform)

• Apply and support the evolution of the global design system and component library, ensuring consistency and quality

• Design solutions that align with global standards while accommodating local market needs where appropriate

• Follow best practices for accessibility (WCAG 2.2 AA), inclusive design, and mobile-first performance

Design & Research Execution

• Design end-to-end user experiences for key digital journeys, including browsing, ordering, and loyalty across web and app

• Produce wireframes, prototypes, and high-fidelity UI designs that are user-centered and aligned to brand standards

• Support and participate in user research and usability testing, translating insights into design improvements

• Iterate designs based on data, feedback, and testing results to continuously improve usability and performance

Cross‑Functional Partnership & Delivery

• Partner with Product, Engineering, and Marketing teams to deliver high-quality digital experiences

• Collaborate with global and regional stakeholders to ensure designs meet both user needs and business goals

• Support integration of campaigns, promotions, and merchandising into the digital experience

• Ensure UX/UI consistency and quality across features, platforms, and releases

Team Contribution & Growth

• Actively participate in design critiques, reviews, and team rituals

• Maintain high standards of design craft, attention to detail, and usability

• Seek and incorporate feedback to continuously improve design skills and impact

• Stay informed on UX/UI trends, tools, and best practices