Location: Dublin (onsite)
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X, now merged with xAI, is the world’s most influential cultural signal, connecting brands with valuable audiences at their most receptive. Next, a global team of strategists, creatives, and technologists, partners with sales to deliver data-driven, creative solutions that meet brands’ marketing objectives and KPIs. We are seeking a Senior Brand Strategist to join our Dublin-based team, reporting to the Director, Head of Next EMEA, to support and grow Next’s offering in Europe’s fastest-growing markets and verticals.

What You'll Do

As a key player in Next’s growth, you’ll unlock new business opportunities across multiple markets through creative insight and ideation, leading responses to briefs from top-tier brands and nurturing internal and external relationships. Your work will support scaling Next’s services with a focus on X-centric campaign ideas that leverage platform innovations. A typical week includes:

• Creative ideation for clients across multiple markets

• Consulting with sales teams and customers

• Collaborating with technologists on complex projects

• Presenting at workshops, developing briefs, and advising on case studies/award applications

Your primary goal is to develop unique, measurable campaign ideas that drive brand objectives while balancing deep strategic thinking with collaboration, pitching, and execution.

Responsibilities & Expectations

• Develop executive level presentations ranging from a response to a brief or providing a broader view of their business challenges and how X can help solve them.

• Deliver measurable results that achieve brand objectives

• Represent X as a trusted partner in client, agency, and industry settings

• Act as an embedded partner to sales teams, proactively driving business growth

• Build cross-functional relationships to create scalable materials/processes

• Demonstrate sharp business acumen, professional maturity, and a passion for excellence

• Lead ideation to drive fresh, actionable outcomes

• Communicate compelling narratives that address client needs and highlight X’s creative potential

• Manage projects end-to-end with resourcefulness and creative energy.

Requirements

• Experience working with high-performance, distributed teams across multiple markets

• Deep knowledge of X as a user and marketer, including promoted products and advertising model

• Proven ability to lead clients/accounts with high accountability and stakeholder management

• Experience building scalable, creative digital media programs that drive brand awareness and engagement

• Cross-functional collaboration with teams like sales, product, engineering, and media

• Expert-level written and spoken English; proficiency in other European languages is a plus

This role is based in Dublin and focuses on supporting Next’s growth in EMEA’s dynamic markets.