About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by **innovation **and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

Business Insider named us an “enterprise startup to bet your career on”

Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

Quartz ranked us the #1 best company for remote workers

Responsibilities

We’re looking for a Demand Generation Campaigns Manager to help execute and optimize integrated marketing campaigns that drive awareness, engagement, and qualified leads. This is a hands-on, individual contributor role focused on campaign execution, coordination, and performance tracking across multiple channels.

You’ll work closely with senior demand gen leaders, product marketing, and marketing operations to bring campaigns to life and ensure programs launch on time and perform effectively.

In this role, you will also be responsible for:

Supporting the execution of integrated demand generation campaigns across email, webinars/events, paid media, content, and website

Building and launching campaigns in marketing automation tools (emails, landing pages, forms, nurture programs)

Coordinating campaign timelines, assets, and stakeholders to ensure on-time delivery

Partnering with Product Marketing to apply messaging and positioning to campaign assets

Working with Sales and SDR teams to support campaign follow-up and enablement materials

Tracking and reporting on campaign performance (leads, engagement, MQLs, pipeline contribution)

QA campaigns before launch to ensure accuracy and best practices

Assisting with A/B testing, optimization, and post-campaign analysis

Maintaining campaign documentation, calendars, and reporting dashboards

Requirements

Qualifications / Experience / Technical Skills

2–4 years of experience in B2B marketing, demand generation, or campaign marketing

Hands-on experience with marketing automation platforms (Marketo, Hub Spot, Pardot, etc.)

Familiarity with CRM systems like Salesforce

Strong attention to detail and ability to manage multiple tasks at once

Comfort working from established campaign frameworks and processes

Analytical mindset with interest in learning campaign measurement and optimization

Strong written and verbal communication skills

Nice to Have

Experience in B2B SaaS or technology marketing

Exposure to webinars, virtual events, or field marketing programs

Basic understanding of demand gen metrics and funnel stages

Experience supporting ABM or targeted account campaigns

The pay for this role may range from $100,000 to $130,000, plus variable, benefits, perks, and equity.

(REQ ID: 2515)