Job Description

Marketing Lead-SMU

Wipro Limited is a leading global information technology, consulting, and business process services company. Our Salesforce experts combine experience design, industry solutions, multi-cloud cross-platform engagements, legacy modernization, and digital integration to help our clients simplify their transformation roadmap, accelerate their transition to the new, and enable them to create what matters. Wipro is recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, with over 190,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

Role:

The SMU Marketing Lead is responsible for (not limited to):

• Understanding the cross-APMEA business & marketing priorities, and designing/ensuring Wipro’s participation in strategic marketing programs that align with those objectives.

  • Conceptualization, execution and tracking of cross-APMEA digital campaigns in alignment with iDEAS and iCORE marketing teams (with the required content localization). Works with the central campaigns team to ensure campaign traction (through content), reporting of MQLs, and campaign management on Salesforce.

  • Preparation of quarterly marketing highlights and updates on important brand initiatives that are shared with the APMEA CEO & DRs, Wipro CGO and CMO.

  • Supporting the APMEA Geo Marketing Heads in the execution of regional initiatives and customization of brand programs by working closely with the central brand and content teams.

  • Supporting the Geo Marketing Leads in large deal initiatives.

  • Management of APMEA level and regional marketing initiatives with Hyperscalers (e.g. AWS, Microsoft, Google); campaign tracking & communications with sales & account teams as required.

  • Ensuring that timely marketing communications are shared with APMEA leaders (e.g. about marketing initiatives/regional events/analyst engagements /campaigns/client advocacy) by working closely with the Geo Marketing Heads.

  • Managing the central APMEA marketing activities that are executed by agencies and retainers, tracks process adherence and governance.We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.

͏

͏

͏

͏