Marketing Head - ANZ

Head of Marketing, Australia & New Zealand About the Role: This is a leadership role for a marketing professional who wants to own and shape the full marketing charter for a leading AI-powered technology services and consulting company across Australia and New Zealand.

Reporting to the Chief Marketing Officer for APMEA (Asia Pacific, Middle East & Africa) and working closely with the Managing Director for ANZ, you will lead Wipro's brand, demand, and market positioning strategy in the region. You will be responsible for driving measurable business outcomes through full-funnel marketing, from brand awareness and thought leadership to pipeline influence and deal pursuits.

This role sits within a mature, outcome-driven marketing function that operates as a strategic partner to the business, not a support function.

Key Responsibilities Brand & Market Positioning

• Own and elevate Wipro's brand presence, reputation, and competitive positioning in ANZ

• Drive executive and leadership brand building, including thought leadership programmes aligned with regional priorities

• Manage local PR, media relationships, and agency partnerships, working closely with Wipro's global External Communications team to maintain alignment on messaging and positioning

Account Growth Marketing, Deal Influence and Demand Gen

• Design and execute full-funnel marketing programmes, including Account-Based Marketing (ABM), campaigns, and demand generation, aligned with sector and account priorities

• Partner with sales, sector heads, and account leaders to influence strategic deal pursuits and drive marketing-sourced pipeline

• Track and report on marketing ROI, pipeline contribution, and campaign effectiveness

• Plan and deliver end-to-end events, including Wipro-owned events, industry forums, partner activations, and experiential engagements, as a core lever for client engagement and pipeline development

Ecosystem & Partnerships

• Lead Wipro's engagement with partners, industry associations, and ecosystem influencers in the region. Collaborate with the global Analyst and Advisor Relations team to plan and execute interventions

• Manage partner marketing activations and co-marketing programmes

• Design and deliver Wipro-owned events and manage participation in industry forums

Mar Tech, Data & Operations

• Leverage the marketing technology stack (CRM, marketing automation, analytics) to drive efficiency, personalisation, and performance measurement

• Use data and insights to inform strategy, optimise campaigns, and demonstrate impact

• Manage the regional marketing budget with a focus on ROI and resource allocation

Who We're Looking For: A senior marketing leader with strong business acumen and a bias for action. Someone who can operate at the intersection of strategy and execution, equally comfortable presenting to the C-suite and rolling up their sleeves to get things done. You understand B2B technology marketing, you know the ANZ market, and you bring a track record of building brands and driving business results in a matrixed, global environment.

Qualifications

• 15+ years of relevant experience in B2B marketing within IT services, technology, or professional services, with industry-leading brands

• Deep understanding of the ANZ market, its business dynamics, and how to engage senior stakeholders effectively

• Proven experience across full-funnel marketing: brand, ABM, demand generation, events, analyst relations, and partner marketing

• Strong command of Mar Tech platforms, marketing analytics, and data-driven decision making

• Experience managing agencies, budgets, and cross-functional teams in a matrix organisation

• Ability to work independently, take ownership, and deliver outcomes with minimal oversight

Why Should You Consider a Marketing Career at Wipro: At Wipro, marketing functions as a Force Multiplier. We invest in brand, demand, data, and partnerships with the same rigour we bring to our client work. You will be part of a globally connected, regionally empowered marketing team that values impact over activity, and outcomes over output.

About Wipro: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions, and transformative offerings, we help clients realize their boldest ambitions to build intelligent and sustainable businesses.

The Wipro Innovation Network – part of the Wipro Intelligence™ suite – underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner labs, academia, and global tech communities. With over 240,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com