Role Summary:

Role Name: Senior Marketing Manager

• Americas 1 (Communications, Media & Information Services, Sports & Entertainment)

Lead strategic marketing initiatives, drive business outcomes and thought leadership for Communications, Media & Information Services and Sports & Entertainment sector in Americas 1,. This role demands strategic vision, team leadership, and an ability to integrate AI-driven marketing practices.

͏Key Responsibilities:

• Define and execute marketing strategy aligned with business goals.

• Mentor a team of marketers and manage external agencies.

• Develop narratives showcasing Wipro’s innovation in AI and digital transformation.

• Own content across blogs, whitepapers, videos, and analyst engagement.

• Design integrated campaigns leveraging AI for personalization and predictive insights.

• Elevate Wipro’s presence in the industry through media outreach and strategic partnerships.

• Champion adoption of GenAI tools for content automation, SEO optimization, and customer experience enhancement.

Qualifications:

• 10 – 15 years in marketing leadership roles.

• Proven experience in field marketing and AI-driven strategies.

• Strong stakeholder management and ability to translate complex tech offerings into compelling narratives.

• Capabilities: Automated content creation, personalization, SEO optimization.

• Impact: Faster creative cycles, improved ROI, enhanced customer experience.

• Tools: GenAI COE for Marketing, AI accelerators for campaign optimization

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