Role Summary:

Drive integrated field marketing programs for the Health (healthcare, life sciences, and medical devices) sector in Americas 1. The role focuses on pipeline acceleration, brand positioning, and account-based marketing, with an emphasis on leveraging AI-driven insights for campaign optimization.

͏Key Responsibilities:

• Manage ABM for assigned accounts, including but not limited to custom newsletters, events, hackathons, Innovation Days, & customer-specific messaging

• Manage client visits for assigned accounts

• Align with GBL & Partner team counterparts on specific campaigns, events & large deals

• Partner closely with Sector Growth team to identify priorities & deliver messages to target accounts as well as manage events

• Assist sales team with PPT needs & clean-up to support RFPs & client meetings

• Ensure alignment with company priorities & carry messaging throughout campaigns, events, & other communications

• Identify & help lead thought leadership opportunities for sector leadership including media, speaking engagements, & executive profiles

• Use AI tools for predictive analytics, personalization, & campaign performance optimization

• Track marketing-sourced pipeline, campaign ROI, & engagement metrics

• Ensure alignment with sector budgets, track spends, & submit invoices for PO processing utilizing internal procurement systems

• Work to bring the Wipro brand to the industry & identify new ways to strategically position the Wipro brand

• Assist in the development of creating marketing plans for events, client visits, campaigns, & overall sector marketing plan

• Assist in helping update & maintain the Health pages on the website ensuring content is current, & adding new content as needed.

Qualifications:

Bachelor’s/Master’s in Marketing or related field.

• 8+ years in B2B marketing, preferably in healthcare, life sciences or medical devices

• Familiarity with AI in marketing (e.g., personalization, automated content creation).

• Strong storytelling and project management skills.

• Capabilities: Automated content creation, personalization, SEO optimization.

• Impact: Faster creative cycles, improved ROI, enhanced customer experience.

• Tools: GenAI COE for Marketing, AI accelerators for campaign optimization.

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