At WHOOP, we're on a mission to unlock human performance. As we scale, how and when we communicate with our members is critical to driving engagement, retention, and long-term value.

We are hiring a Business Analytics Manager (Lifecycle Marketing) to partner closely with Lifecycle Marketing (LCM) as a strategic thought partner in maximizing the impact of our member communications. This role operates at the intersection of Lifecycle Marketing, Growth, Product, and Data Science. It is ideal for a highly analytical and strategically minded operator who understands customer behavior at a deep level and can translate complex data into clear, actionable direction. This person will play a critical role in shaping how WHOOP communicates with its members - balancing engagement, monetization, and product adoption to maximize lifetime value.