Senior Lead Digital Product manager – Deposit Customer Account Funnel at Wells Fargo

About this role:

Wells Fargo is seeking a Senior Lead Digital Product Manager – Deposit Customer Account Funnel to join the Consumer Banking & Lending organization. This role reports to the Head of Deposit Customer Growth Journeys and is accountable for driving customer growth across the end‑to‑end deposit application experience.

In this highly visible position, the Senior Lead partners closely with executive leadership across Product, Digital, Marketing, and Finance to shape and execute business and product strategies that expand the deposit customer base. The role owns the customer journey and associated business case and is directly responsible for delivering measurable growth outcomes through data‑driven decision making and rigorous product execution.

Learn more about our career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Act as a trusted advisor to senior leadership, shaping and influencing digital products, initiatives, roadmaps, and long-term strategies to address highly complex business and technical needs within the Digital environment.

• Partner with the Product Director to drive ongoing optimization of the account opening funnel, improving customer experience and business outcomes.

• Lead the strategy and resolution of highly complex, ambiguous challenges, applying deep evaluation across multiple functions and enterprise-wide stakeholders.

• Deliver long-term, scalable solutions that require vision, creativity, innovation, and advanced analytical and inductive thinking.

• Coordinate and guide highly complex initiatives, providing direction and mentorship to cross-functional teams.

• Champion a culture centered on customer experience and data-driven decision-making.

• Strategically engage and influence professionals and leaders at all levels across the enterprise.

• Serve as a recognized subject matter expert and senior advisor to leadership on digital strategy and execution.

Required Qualifications:

• 7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Proven experience owning and optimizing the end-to-end digital acquisition funnel for a financial services or banking organization, driving customer growth and conversion.

• Experience across the customer and product acquisition lifecycle, including shopping, application, and onboarding journeys

• Relevant experience within a direct financial services provider

• Understanding of deposit customer/account level of economics with ability to drive ROI based optimization and decision making

• Strong analytical capability to interpret data and insights to identify issues, uncover opportunities, and inform business priorities and product road‑map decisions.

• Demonstrated ability to work effectively in cross‑functional, team‑based environments across all organizational levels, where flexibility, collaboration, and adaptability are essential

• Exceptional verbal, written, and presentation skills, with a proven ability to communicate complex concepts, influence outcomes, and broker alignment among diverse and competing priorities

• Ability to exercise independent judgment to identify, analyze, and resolve complex business and product challenges

• Experience creating and delivering compelling, executive‑level presentations to a wide range of stakeholders

• Demonstrated ability to influence without authority, paired with intellectual curiosity, sound analytical judgment, and polished executive communication skills

• Comfort operating in a highly complex, fast‑paced environment

Job Expectations:

• Hybrid work schedule

Posting Location:

• 2700 and 2800 South Price Road, Chandler, Arizona

• 550 S 4th St, Minneapolis, Minnesota

• 401 S Tryon St, Charlotte, North Carolina

Pay Range:

Minnesota: $159,000-$279,000 annually

Required location listed above.

Actual salary will depend on location, experience, and qualifications.

This position is not eligible for visa sponsorship.

Please note: Job posting may come down early due to volume of applicants

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$159,000.00 - $279,000.00

Benefits

• Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit [Benefits

• Wells Fargo Jobs](https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.

• Health benefits

• 401(k) Plan

• Paid time off

• Disability benefits

• Life insurance, critical illness insurance, and accident insurance

• Parental leave

• Critical caregiving leave

• Discounts and savings

• Commuter benefits

• Tuition reimbursement

• Scholarships for dependent children

• Adoption reimbursement

Posting End Date:

10 May 2026

Job posting may come down early due to volume of applicants.We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.