MarTech Senior Product Manager - Executive Director at Wells Fargo

About this role:

Wells Fargo is seeking a Digital Product Management Senior Manager. This leadership role will support Marketing Platforms functions under Consumer Banking and Lending Marketing LOB.

The team supports various Marketing platforms that enable marketing capabilities across a variety of Wells Fargo lines of businesses. The team is responsible for product planning, prioritization and delivery of various platform features and manage the product throughout the Product Lifecycle, gathering and prioritizing product and partner requirements, and working closely with agile teams to deliver value. This role will be responsible for working closely with business teams and technology partners for development & customization of Marketing and Digital platforms and for providing analytics capabilities to track adoption & usage of these platforms.

In this role, you will:

Manage and develop teams of digital professionals, supporting the development and execution of digital strategy within a business line or functional area

Engage and influence stakeholders, internal partners and peers associated with the function or affected by its outcomes

Identify and recommend opportunities for programs and initiatives with impact across the business line and may have impact beyond the business line

Determine appropriate strategy and actions of the team to meet moderate to high risk deliverables

Interpret and develop policies and procedures for functions with moderate complexity within scope of responsibility

Collaborate with and influence all levels of professionals, including senior managers

Interact directly with external customers

Manage allocation of people and financial resources to ensure commitments are met and align with strategic objectives in aligned department or business group

Develop and guide a culture of talent development to meet business objectives and strategy.

Manage & lead teams across Marketing Platforms functions like Product scrum/kanban teams including no code configuration, User and application support and Share Point

Break down product strategy and roadmap into quarterly and sprint level goals and priorities

Work closely with multiple lines of technology and business stakeholders in support of maintaining and improving the enablement and delivery of Marketing Platforms

Manage Scrums teams who will work on developing & delivering product features and user stories based on product strategy to ensure successful delivery

Deliver a continually evolving capabilities roadmap which will require frequent prioritization with their business partners

Define, monitor and evolve product success metrics and business goals (i.e. OKR's) associated with the products, with input from the LOB partners

Responsible for overall team leadership and management. Lead the recruiting, build out and development of a high performing team.

This position will require bringing together data and technical expertise, marketing knowledge, broad influencing and leadership skills to the role, to drive tangible results (both near-term and strategic) to improve business and customer outcomes.

The leader will need to be able to quickly assess, galvanize and lead the team forward through significant change to achieve a desired set of marketing and customer deepening outcomes.

The successful candidate will demonstrate leadership and credibility with a proven ability to influence broadly across a matrixed organization, create engagement, and drive results. This executive will be articulate and have strong interpersonal effectiveness with an impeccable reputation for integrity, accuracy, consistency, and business acumen.

Required Qualifications:

7+ years of digital product management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

3+ years of management or leadership experience.

Good understanding of Marketing Technologies (Mar Tech) and experience in managing the integration of analytics, technology, and data to deliver more effective business operations and / or marketing execution

Experience managing a team that interfaces with a broad set of stakeholders across the firm and process/project management

Experience in establishing teams and work processes aligned with contemporary agile methodologies such as Kanban or scrum to improve work efficiencies

Excellent verbal and written communication skills and the ability to communicate complex ideas in a concise and clear fashion.

Experience building relationships across lines of businesses, influencing partners, as well as providing credible and effective challenge

Manage & lead teams across Marketing Platforms functions like Product scrum/kanban teams including no code configuration, User and application support and Share Point

Break down product strategy and roadmap into quarterly and sprint level goals and priorities

Work closely with multiple lines of technology and business stakeholders in support of maintaining and improving the enablement and delivery of Marketing Platforms

Manage Scrums teams who will work on developing & delivering product features and user stories based on product strategy to ensure successful delivery

Deliver a continually evolving capabilities roadmap which will require frequent prioritization with their business partners

Desired Qualifications:

7+ years of experience in Product Management

3+ years of Financial Industry or Consumer business experience in Marketing

Ability to combine a perpetual interest in learning, and deep knowledge of industry best practices/standards to build a world class organization

Proven track record of developing and leading a team of strong product owners, product analyst, user support etc.

Ability to effectively communicate information to a variety of audiences

Define, monitor and evolve product success metrics and business goals (i.e. OKR's) associated with the products, with input from the LOB partners

Responsible for overall team leadership and management. Lead the recruiting, build out and development of a high performing team.

Posting End Date:

16 May 2026

Job posting may come down early due to volume of applicants.We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.