Promotion Strategy Specialist - APAC (12 months contract) at Warner Bros. Discovery

**Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

As a Promotion Strategy Specialist, you will be responsible for supporting the planning and execution of in-app promotions on HBO Max across the APAC region. In this role, you’ll collaborate closely with cross-functional teams to drive key performance indicators aimed at increasing content awareness, boosting engagement, and improving retention. You will play a vital role in ensuring the success of promotions by aligning with both local and global priorities, while assisting in campaign management and reporting.

Your Role & Responsibilities

• Plan and execute the in-stream promotion strategy on HBO Max, focusing on key content categories, including HBO, MAX, theatrical releases, and brand campaigns, across both Ad Free and Ad Lite tiers.

• Work closely with the Promo Operations team to order and align on timings and deliveries for promotional assets.

• Support the alignment of local market requirements with global promotional objectives, ensuring consistency and cohesion across campaigns.

• Work closely with the Data Analytics & Insights team to track and analyze engagement and retention metrics, helping to drive campaign success within the HBO Max platform.

• Support in maintaining and updating the campaign planning database and dashboard, communicating key insights and performance reports to the broader marketing team on a regular basis.

• Monitor and analyze trends from campaigns, offering suggestions to enhance future promotional efforts.

Skills and Experience

• Experience in media, TV networks, streaming, or similar industries is highly desirable.

• Promotional Expertise: Demonstrated experience supporting the planning and execution of promotions, ideally within media, entertainment, or streaming sectors.

• Collaboration: Strong ability to work effectively with cross-functional teams and communicate with a range of stakeholders.

• Analytical Skills: Ability to interpret data and use insights to inform promotional strategies and optimize performance.

• Passion for Entertainment: A genuine interest in television and entertainment, with a focus on contributing to innovative promotional strategies.

Please note that the employment for this position will be payrolled through an external agency vendor. Successful candidates will be employed by our appointed agency and assigned to work with us. This arrangement ensures that payroll and employment-related services are managed by our trusted partner, allowing us to focus on providing a productive and supportive work environment for our team.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.