
Operates a chain of hypermarkets, discount department stores, and grocery stores in the United States and 19 other countries.
Senior Manager, Marketing Planning And Strategy - Content Systems - Walmart Connect
Position Summary...
Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers.
As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.
The Senior Manager, Content System owns the systems, governance, and operational backbone that enable content to be discoverable, trusted, and measurable across Walmart Connect. This role is responsible for ensuring content is structured, governed, and managed effectively throughout its lifecycle—powering scale across vertical, industry, and sales enablement teams.
This leader serves as the primary owner of content platforms and architecture, translating business and operational needs into scalable system design and governance models.
What you'll do...
Content Platform Ownership & Governance
- · Own administration, optimization, and governance of Seismic, Walmart Connect Help Center, and related content management and enablement platforms.
- · Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control.
- · Ensure content systems support enterprise requirements for brand, compliance, and data security.
Content Lifecycle Management
- · Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement.
- · Partner with Editorial Operations to ensure content readiness and accuracy throughout the lifecycle.
- · Maintain system hygiene, including audits, cleanup, and archival strategies.
System Design & Integration
- · Translate content and business requirements into scalable system configurations.
- · Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions.
- · Support Innovation initiatives by enabling technical scalability and adoption.
Discoverability & Enablement
- · Optimize search, tagging, and content organization to improve findability and reuse.
- · Partner with Sales Enablement and Marketing Ops to ensure systems meet end-user needs.
- · Develop documentation, training, and best practices for platform users.
Analytics & Insights
- · Build and maintain dashboards for content usage, adoption, and performance.
- · Use insights to inform platform improvements, governance updates, and roadmap prioritization.
- · Provide leadership with clear visibility into content health and impact.
People & Stakeholder Leadership
- · Lead and develop content systems and enablement managers or analysts.
- · Serve as a key point of contact for platform stakeholders across Marketing, Sales, Vertical, and Industry teams.
- · Influence platform strategy and investment decisions at the leadership level.
What you'll bring...
- · 8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.
- · Deep experience with Seismic or similar enterprise content/enablement platforms.
- · Strong understanding of content governance, taxonomy, and lifecycle management.
- · Proven ability to lead platform strategy in complex, matrixed organizations.
- · Excellent analytical, technical, and stakeholder management skills.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
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Walmart 소개

Walmart
PublicWalmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores in the United States and 19 other countries. It is headquartered in Bentonville, Arkansas.
10,001+
직원 수
Bentonville
본사 위치
$611B
기업 가치
리뷰
10개 리뷰
2.7
10개 리뷰
워라밸
3.2
보상
2.1
문화
2.8
커리어
2.0
경영진
2.2
35%
지인 추천률
장점
Friendly and supportive coworkers
Flexible hours and scheduling
Good work-life balance potential
단점
Low pay and compensation
Limited advancement and growth opportunities
Poor and disorganized management
연봉 정보
29,572개 데이터
Junior/L3
Mid/L4
Principal/L7
Senior/L5
Staff/L6
Junior/L3 · Data Scientist P1
0개 리포트
$125,350
총 연봉
기본급
-
주식
-
보너스
-
$106,548
$144,152
면접 후기
후기 2개
난이도
3.0
/ 5
소요 기간
21-35주
합격률
50%
경험
긍정 50%
보통 50%
부정 0%
면접 과정
1
Application Review
2
Online Assessment
3
Recruiter Screen
4
Technical Interview
5
Final Interview
6
Offer
자주 나오는 질문
Coding/Algorithm
Technical Knowledge
Behavioral/STAR
Past Experience
Culture Fit
최근 소식
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