CMS is a strategic pillar in Visa’s 2030 growth ambitions, with the aspiration for LAC to reach 1.1B USD in Net Revenue, representing 4X revenue growth compared to 2025. VCS is the largest growth opportunity to reach these aspirations, representing approximately 80% of revenue contribution to the CMS line of business. Overall, CMS growth is an untapped opportunity in LAC where market awareness and maturity on Visa’s Business Solutions still remain low, requiring a significant effort in terms of influencing, negotiating and building strong relationships with key stakeholders, both internally and externally at local market levels.

To achieve this growth and unleash VCS full potential, we require a local Senior Executive to properly engage with senior counterparts at Issuers, Acquirers, Cooperatives, Corporates, Public Sector, Fintechs, and also internally. Given the broad spectrum of opportunities and solutions that are applicable within the ecosystem, ideally, the Senior Executive could have a CMS scope to properly represent the broad spectrum of needs of industry players, multi-rail solutions, when intersections within all three segments: VCS (Visa Commercial Solutions), VD (Visa Direct), VGS (Visa Government Solutions) emerge.

Given VCS's business relevance and growth potential, we’re requesting to have VCS Vice Presidents at key clusters of Brazil, Mexico, and So Co who will be responsible for Sales and for executing our VCS Go-to-Market strategy. The VP will represent VCS priorities in GEO’s LT, build strong multi-functions internal alignment at the local market level, and work to open doors and increase Visa’s participation in the business space by connecting with senior stakeholders across SMB, Corporate, and Treasury Banking levels, all key to properly developing the commercial side of Visa in the market.

The role will directly report to the LAC Head of CMS, with a dotted line to GCM, in order to ensure focusing on key priorities in the region, with full alignment with GCM and the market. The two existing VCS leads in the other two GEOs (Andean and Car Cam) will also report to the LAC Head of CMS, with a dotted line to GCM, for the same reason.

The LAC VCS Head (located in Hub) will maintain responsibility for VCS Product, Verticals, Enablers, and P&L execution.

The Product, Verticals and Enablers teams, both at Hub and Markets will continue reporting into LAC VCS Head (located in Hub), and dotted into the VCS Sales VP in cluster, providing support on the ground close to our clients.

We are seeking an accomplished and strategic leader to take ownership of our Commercial LMM and SMB segments. As the most senior person in VCS within the markets will be instrumental in accelerating revenue growth, expanding market presence, and driving product and partnership strategies tailored to the needs of growing businesses.

This role requires senior-level relationship-building skills, with the ability to engage both industry incumbents and disruptive players but also enablers to elevate the Value Proposition through in market alliances. Will play a key role in influencing existing partnerships and build new commercial deals to ensure they include clear incentives and pathways for developing the Commercial LMM and SMB business.

Key Responsibilities

• Execute the go-to-market strategy for the Commercial and SMB segments, focusing on customer acquisition, portfolio activation, retention, and revenue expansion.

• Lead and work in partnership with high-performing team across sales, partnerships, and in market accounts managers, with a focus on delivering solutions to SMB and mid-market clients.

• Develop segmentation and prioritization strategies to identify high-value industries and customer profiles for targeted outreach.

• Build and maintain senior relationships with a wide range of external stakeholders, including traditional industry leaders and emerging disruptors, to open new channels for distribution and innovation including enablers.

• Influence the structure of major consumer and enterprise deals to incorporate explicit incentives, terms, or co-marketing efforts that advance the Commercial LMM and SMB strategy.

• Collaborate with Product, Marketing, and Customer Success to ensure that offerings and messaging resonate with target market .

• Use data and performance insights to continuously refine strategy, improve forecasting, and identify opportunities for cross-sell and upsell.

• Represent the voice of the LMM/SMB segments internally to ensure alignment across all business functions and strategic priorities.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications:

• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD.

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, Strategy, or a related field. MBA or equivalent preferred.

• 8+ years of progressive leadership experience in commercial strategy, partnerships, business development, or sales — preferably with exposure to both incumbent enterprises and disruptive startups.

• Demonstrated success in building and scaling LMM and SMB segments.

• Proven ability to negotiate and influence strategic deals, aligning multiple stakeholders to deliver mutually beneficial outcomes.

• Strong executive presence with excellent communication and stakeholder management skills.

• Data-driven mindset with experience in CRM, P&L management and analytics tools.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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