Job Details:

Job Summary

The Manager of Digital Marketing Operations & Creative Scale is responsible for leading the intake, orchestration, and scalable execution of creative and digital marketing initiatives across Tyson Foods’ brand portfolio. Serving as a critical connector between Brand, Digital, Shopper Marketing, internal teams, and agency partners, this role ensures marketing work is executed with speed, efficiency, and cost discipline.

This individual will own operational workflows through Adobe Workfront, evaluating incoming requests to determine the most effective path to execution—balancing agency-led work with in-house production to reduce non-working creative costs. The role also plays a key part in enabling and governing AI-powered creative workflows, supporting internal asset creation and versioning through Adobe Express and Adobe Firefly, and scaling content across shopper marketing, email, web, social, and retail media channels.

The ideal candidate brings a strong blend of operational rigor, creative judgment, and continuous improvement mindset, with a focus on driving speed-to-market, scalability, and marketing efficiency.

Key Responsibilities

• Lead end-to-end project intake, prioritization, and workflow management through Adobe Workfront, ensuring clear timelines, accountability, and cross-functional alignment
• Serve as the operational hub across Brand, Digital, Shopper Marketing, and agency partners to streamline execution and reduce friction
• Evaluate incoming creative requests to determine the most efficient execution path (agency vs. internal), with a focus on reducing non-working creative spend
• Partner with agencies to intake core campaign ideas and translate them into high-volume, channel-specific creative variations internally
• Drive adoption, governance, and best practices for AI-powered creative workflows, ensuring scalable and repeatable processes
• Support in-house creative development and versioning using Adobe Express and Adobe Firefly to extend agency concepts across channels
• Scale and adapt creative assets to meet shopper marketing, email, web, social, and retail media needs
• Ensure assets move efficiently through Brand, Business Unit, and Legal approval processes and are properly archived in DAM systems
• Identify and implement process improvements that increase speed-to-market, operational efficiency, and cost savings
• Track, analyze, and communicate key performance metrics related to workflow efficiency, creative output volume, and spend optimization
• Provide day-to-day leadership for direct reports, fostering operational excellence, collaboration, and continuous improvement

Requirements

Education

• Bachelor’s Degree in Marketing or another business-related field required
• MBA preferred

Experience

• Minimum of 5 years of marketing experience, with a focus on brand or digital marketing
• Experience within the food or consumer packaged goods industry strongly preferred

Skills & Capabilities

• Strong project management and problem-solving skills
• Hands-on experience with project management tools such as Adobe Workfront, Jira, or similar platforms
• Excellent verbal and written communication skills, with the ability to influence across teams and partners
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong collaboration skills and ability to work effectively within cross-functional teams
• Proficiency in Microsoft Office and digital marketing tools

Supervisory Responsibilities

• Manages 0–3 direct reports at any given time

Travel

• Ability to travel 3–5 times annually

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

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Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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