Marketing Analyst m w d
About the role
Country
Belgium
City
LIEGE
Workplace location
LIEGE-SAINT LAURENT(BEL)
Employer company
Total Energies Power & Gas Belgium
Domain
Strategy Economics Business
Type of contract
Regular position
Experience
Less than 3 years
Context & Environment
Total Energies has a strategy of integration of the low-carbon value chain to achieve net zero ambition by 2050. Total Energies Power & Gas Belgium activities are the flagship of these company's ambitions.
As Marketing Analyst you would contribute to the achievement of these ambitions.
Total Energies Power & Gas Belgium operates in a competitive and complex multi-segment Mass Market & B2B Enterprise environment with a high pace of evolution and changes.
This position aims at producing analyses in a large environment of :
- Hundreds of thousands of customers
- Thousands of data types about the customers and their situation
- Several Products & Services in the Energy Sector
- Millions of communications sent each year
The Marketing Analyst contributes to achieve the objectives of the marketing department, namely:
- Churn decrease
- Positive rNPS
- Customer Satisfaction Improvement
Activities
PURPOSE
- Create a deep knowledge and analysis about customer behaviours and patterns, helping the company to have a better understanding of the customers and to set up corrective measures and campaigns
- Link marketing actions with business value with proofs and facts and assess effectiveness of initiatives
- Transform data and analyses into actionable business decisions and strategic and tactical actions to prevent our customers to leave Total Energies
ACTIVITIES
Create a knowledge and skills hub acting as a resource and support for marketing through data and its activation
Develop an in-depth understanding of the energy market, competitors, and market trends
Identify and understand churn trends, with the ability to interpret and forecast them
Consolidate multiple data sources into a centralized churn analytics hub
Identify strong and weak churn signals at different stages of the customer lifecycle
Identify and understand customer behaviors throughout their journey in order to support customer experience improvements
Support the identification of relevant customer segmentations for campaign execution and analyze campaign performance
Proactively propose continuous improvement solutions to help secure business objectives
Create, develop, and manage relevant reporting and KPIs to provide rapid visibility on key performance indicators
Calculate the ROI of actions
Act as the single point of contact (SPOC) between BI and the team
Provide support to the Product Manager
Deploy the monthly pricing strategy while producing all necessary materials for smooth execution (price cards, promotions, interactions with the regulator, etc.)
Feed regulatory reporting and benchmarking platforms
Candidate Profile
- Master’s degree in business management or marketing
- Strong analytical skills and critical thinking, you are able to draw analyses and interpret their results
- Strong communication skills, you are able to share and argue your opinion with tangible proofs, simplify and synthesize to pass on information
- Ability to work with data & analytics tools (SQL Server, Power BI, Office Suite, …)
- High level of rigor and attention to detail
- Business- and results-oriented mindset
- Ability to work cross-functionally with multiple teams
- Curiosity and autonomy
- Proactivity and initiative-driven mindset
- Fluent in French and English, both written and spoken. Dutch is a strong plus.
Additional Information Total Energies values diversity, promotes individual growth and offers equal opportunity careers.
Apply
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