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Tik Tok

Brand Partnerships Team Lead, SMB - Beauty & Wellness

2 weeks ago• Austin, TX
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

Tik Tok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on Tik Tok, no matter how big or small.

The Brand Partnerships Team Lead role is directly responsible for building relationships and helping clients drive business results on Tik Tok through consultation, education, and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, acts as a consultative sales player/coach, and deliver against sales quota. You should have a passion for growing our business exponentially, an outstanding ability to set the strategic vision, and a willingness to develop and execute scaled processes. Success in this position requires strong sales and problem-solving skills, attention to detail, and the ability to thrive in a dynamic environment. This position is full-time and located in our Austin, TX office. We love the in-person connection, so we currently offer a hybrid working policy of 4 days in the office.

Responsibilities:

• Collaborate with our Growth leadership to establish a sales strategy and execution plan to achieve team goals.
• Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies.
• Leverage data to identify consumer trends - spot wins, opportunities, and optimizations.
• Become an expert in the assigned segments - collect and analyze competitive intelligence and market factors to anticipate client opportunities.
• Consult clients on Tik Tok product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs.
• Develop and coach Brand Partnership Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives.
• Guide Brand Partnership Managers on consultative, client-centric selling and best-in-class presentations, coach and develop for career growth.

Qualifications:

Minimum Qualifications:

• Experience in digital advertising (sales preferred, but not required)
• Proven people management experience, with the ability to coach and developing performing teams

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• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
• Experience building and developing C-level relationships and strategic partnership plans
• Strong analytical and consultative selling skills to help identify and measure customer objectives.

Preferred Qualifications:

• Significant business unit, product, or revenue responsibility in ad-tech, media, or branded firms
• Direct experience building scalable, repeatable processes to accelerate deal velocity
• Expert knowledge of social media, mobile apps, and digital and mobile marketing.
• Analytical. Experience translating data into compelling insights
• Experience determining and comparing the effectiveness of media plans in relation to business objectives.
• Media measurement comprehension across all channels including digital, TV, and OOH.

Client-provided location(s): Austin, TXJob ID: Tik Tok-7593478953294186805Employment Type: OTHERPosted: 2026-01-13T20:15:43Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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Next Up Tik Tok Client Provided Video 101:20

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Linkhttps://cdn.jwplayer.com/previews/LVcpvjZACopied

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More Videos

• 02:18Working at Tik Tok- Get Ready With Ali01:20Tik Tok Client Provided Video 100:33Client Provided Video 2 - Tik Tok02:07Working at Tik Tok
• Limitless Possibilities01:41Working at Tik Tok
• Women's Community01:31Working at Tik Tok
• Women's Empowerment01:45Working At Tik Tok
• BLXCK01:27Working at Tik Tok
• Diversity, Equity and Inclusion with BLXCK
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