Merchandise Strategist (Chinese Speaker), Shopping Center, Tik Tok Shop

2 months ago• London, United Kingdom
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About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

About the team
Tik Tok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our Tik Tok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

Responsibilities:

• Develop and execute annual category and product growth strategies for the UK marketplace. Drive hero product launches and key category expansion, accountable for GMV growth in focus segments;
• Establish a robust supply-side analysis framework based on market insights and business goals. Design category prioritisation, product selection criteria and performance evaluation methods to implement growth roadmaps;
• Partner with traffic product and algorithm teams to build effective traffic support and exit mechanisms, implementing guardrail metrics to ensure overall traffic ROI;
• Collaborate with category management and strategy teams to design tailored growth targets and key milestones for cross-border and local sellers. Facilitate goal achievement through objective tracking, selection committees and post-campaign reviews.

Qualifications

• Minimum Qualifications
• Bachelor's degree and above;
• Proficient in both Chinese and English as working languages, with the ability to conduct business communication fluently in order to closely work with cross-border team in China;
• Demonstrated experience in e-commerce merchandise strategy, category management or related strategic roles.
• Outstanding communication, project management and execution skills. Able to work under pressure, highly self-driven and adaptable to a dynamic environment;
• Naturally inquisitive with wide-ranging interests and a keen awareness of consumer trends and industry developments.
• Familiar with UK/Europe market practices.

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Client-provided location(s): London, United Kingdom

Job ID: Tik Tok-7571891063343253765

Employment Type: OTHER

Posted: 2025-11-13T20:35:40
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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