Responsibilities

About the Team

Industry Operations Team at Tik Tok helps formulate industry strategy and identify growth opportunities. In order to deliver industry-specific solutions and methodologies across the METAP region. Nurture accounts through high-touch client service and education on Tik Tok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights.

Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

Being a Consultant to Clients and Internal Stakeholders

• Act as a solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
• Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
• Build Test & Learn frameworks leveraging Tik Tok's measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.
• Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and Tik Tok Shop integrations, ensuring technical accuracy and functionality.
• Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on Tik Tok solutions and best practices.
• Clearly articulate and establish the value of Tik Tok within the client's media mix and long-term communication strategy.

Account Management, Campaign Management & Reporting

• Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
• Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
• Own end-to-end campaign executional checks: campaign setup validation in Tik Tok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.
• Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.
• Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.
• Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities.
• Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs.

Stakeholder Management & Revenue Impact

• Build trusting relationships with clients, agencies, and internal cross-functional teams (product, measurement, creative, operations) to deliver on growth objectives.
• Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.
• Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities.
• Share responsibility for account and opportunity planning, working with sales to design client-centric strategies.
• Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.
• Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.

Qualifications

Minimum Qualifications

• 5+ years in client services, account, or campaign management in digital performance marketing, with hands-on experience on platforms like Tik Tok, Meta, and Google.
• Strong understanding of digital media KPIs and the ability to optimize campaigns across awareness, consideration, and performance objectives.
• Proven experience managing complex, multi-market campaign portfolios for branding and performance advertisers.
• Proficiency in analytics and reporting tools (Excel, Thinkcell, dashboards) with ability to derive actionable insights.
• High oral fluency in Arabic and English is required to communicate directly with business partners across the METAP region and external clients.

Preferred Qualifications

• Experience with revenue-bearing responsibilities and managing team targets.
• Background in branding, e-commerce marketing, or in-house/platform/agency client solutions.
• Ability to implement and troubleshoot conversion tracking using Pixels, SDKs, and Mobile Measurement Partners.
• Familiarity with 3rd party ad measurement/verification partners (e.g., IAS, DV) and diagnosing platform issues with product/engineering teams.
• Experience designing and executing strategic education programs to drive product adoption; willing to travel as needed.