About the Team

The User Growth (UG) team is responsible for the growth of our international products, including Tik Tok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals.

About the Role

You will lead the product strategy and execution for Tik Tok's Desktop/PC Web experience with a user-centric and "large-screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web.

Responsibilities

• Strategy & Roadmap: Own the product roadmap for Tik Tok on Desktop/PC. Define unique value propositions for the web platform (e.g., multitasking, high-fidelity viewing, professional creator tools) distinct from the mobile app experience.
• User Experience (UX) Innovation: Design and iterate on "lean-back" consumption experiences and "lean-in" interaction models specific to mouse-and-keyboard environments. Optimize interface layouts, navigation, and shortcuts for large screens to improve session duration and retention.
• Cross-Device Ecosystem: Partner with Mobile and Platform teams to build seamless handoff experiences between App and Web (e.g., QR login, cross-device history, continuity features). Build strategies to convert web traffic into app users and vice versa.
• Creator Empowerment: Lead the development of advanced web-based uploading, editing, and analytics tools. Enable professional creators and businesses to manage content and engage with communities more efficiently on a desktop environment.
• Technical & Performance Optimization: Collaborate with Engineering to drive technical excellence, including Progressive Web App (PWA) capabilities, loading speed optimization, and browser compatibility. Ensure the web platform meets high standards of performance and accessibility.
• Global Localization: Adapt the PC Web experience for diverse global markets, addressing regional browsing habits, network conditions, and regulatory requirements (e.g., GDPR, CCPA) while maintaining a unified global product architecture.

Qualifications

Minimum Qualifications

• Experience: 3+ years of product management experience in consumer internet (ToC) or digital media, with a strong focus on Web/PC products.
• Product Sense: Deep understanding of web technologies and desktop interaction design patterns. Ability to distinguish between mobile-first and web-native user behaviors and translate them into intuitive product solutions.
• Analytical & Strategic: Strong data-driven mindset. Proven ability to define KPI frameworks (e.g., DAU, Retention, Time Spent) and use A/B testing to validate hypotheses and drive measurable growth.

Preferred Qualifications

• Execution & Collaboration: Demonstrated ability to lead complex projects from concept to launch, mobilizing cross-functional teams (Design, Engineering, Data, Operations) in a fast-paced environment.
• Experience in working with cross functional partners across different time zones, cultures and languages.
• Experience in video streaming platforms, social media, or creator tools is highly preferred.

Compensation

The base salary range for this position in the selected city is $165,120 - $414,000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Los Angeles County (Unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.