Campaign Strategy Planning & Operation Project Intern, Tik Tok Shop - 2026 Start (BS/MS)

1 month ago• Ho Chi Minh City, Vietnam
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About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

The Strategy team within Tik Tok Shop's VN IMC team serves as the core analytical engine driving commercial excellence for the Vietnam market. We specialize in orchestrating large-scale campaigns (e.g., 11.11, 12.12) through rigorous budget planning, target management, and data-driven subsidy strategies. Our work centers on optimizing ROI through continuous A/B testing, performance measurement, and in-depth causal analysis. By fostering strong cross-functional collaboration with product, operations, and analytics teams, we translate insights into actionable plans, ensuring efficient execution and sustainable business growth for our integrated marketing initiatives in Vietnam.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities:

• Data & Analysis Support: Assist in daily performance monitoring of key campaigns. Support data consolidation, basic visualization, and preliminary ROI/subsidy effectiveness tracking for strategists.
• Testing & Research Support: Participate in A/B test coordination, including data collection and basic results compilation. Conduct foundational research on competitor activities and market trends.

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• Operational & Communication Support: Aid in preparing strategy presentations, meeting minutes, and project documentation. Facilitate basic information sharing and document circulation with cross-functional teams (e.g., Product, Analytics).
• Documentation & Knowledge Management: Organize and maintain team archives of project documents, test reports, and historical data to support knowledge

Qualifications:

• Minimum Qualifications

• Currently pursuing a degree in Marketing, Business, Economics, Data Analytics, Communications, or related fields

• Experience in marketing, e-commerce, business analysis, or related fields.

• Basic analytical skills: proficient in Excel/Google Sheets (pivot tables, data visualization)

• Strong execution skills: ability to handle multiple tasks, coordinate stakeholders, and ensure smooth campaign operations.

• Familiarity with social media, digital marketing, and e-commerce platforms in Vietnam.

• Preferred Qualifications

• Experience in digital marketing, performance marketing, or campaign operations from coursework, personal projects, or previous internships.

• Creative thinker with the ability to propose data-backed logic thinking is a big plus.

• Familiarity with SQL or BI tools (e.g. Tableau, Looker, Google Data Studio) is a plus.

By submitting an application for this role, you accept and agree to our global applicant If you have any questions, please reach out to us at apac-earlycareers@tiktok.com

Client-provided location(s): Ho Chi Minh City, Vietnam

Job ID: Tik Tok-7585923719763069189

Employment Type: INTERN

Posted: 2025-12-27T20:09:05
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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