Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to Tik Tok Shop's success in SEA.

• The Brand Marketing
• Campaign Focus for Tokopedia will play a crucial role in developing, executing, and analyzing impactful brand marketing campaigns that drive brand awareness, engagement, and ultimately contribute to business objectives. This role requires a creative and data-driven individual with a strong understanding of marketing principles, campaign management best practices, and the ability to collaborate effectively across teams. The ideal candidate will have a proven track record of successfully managing end-to-end marketing campaigns and a passion for building strong brand narratives.

Campaign Development & Planning

• Collaborate with stakeholders to understand marketing objectives and develop comprehensive brand campaign strategies aligned with overall business goals.
• Lead the conceptualization and planning of creative and innovative campaign concepts across various channels (digital, social media, traditional, experiential, etc.).
• Define clear campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
• Develop detailed campaign timelines, resource allocation plans, and execution frameworks.
• Conduct market research and competitive analysis to inform campaign strategies and ensure differentiation.

Campaign Execution & Management

• Manage the end-to-end execution of brand marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Coordinate with internal teams (e.g., creative, content, sales) and external agencies (e.g., advertising, PR, media buying) to ensure seamless campaign delivery.
• Develop compelling marketing materials and content in collaboration with the creative team, ensuring brand consistency and messaging alignment.
• Oversee the implementation of campaigns across various marketing channels, including digital advertising (SEM, social media ads, display), social media marketing, content marketing, email marketing, public relations, events, and partnerships.
• Ensure all campaign activities comply with relevant regulations and ethical guidelines.

Campaign Analysis & Reporting

• Robust tracking mechanisms to monitor campaign performance against defined KPIs.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Sharp in identifying successful campaign elements and areas for improvement to enhance future campaign effectiveness.
• Conduct post-campaign evaluations and provide actionable learnings for future initiatives.

Brand Building & Collaboration

• Ensure all campaign activities consistently reinforce the brand identity, messaging, and values.
• Collaborate closely with other marketing team members to ensure integrated marketing efforts.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.
• Contribute to the development and maintenance of brand guidelines and ensure their consistent application across all campaigns.

Qualifications

Minimum Qualifications

• Bachelor's degree with 5+ years of proven experience in brand marketing, with a strong focus on campaign development and execution.
• Demonstrated success in managing multi-channel marketing campaigns from concept to completion.
• Strong understanding of digital marketing principles and platforms (e.g., social media, search engine marketing, email marketing). Able to drive data driven insights.
• Excellent project management, organizational, and time-management skills.
• Team lead/ management experience. Ability to work independently and collaboratively within a team environment.
• English proficiency.

Preferred Qualifications

• Familiarity with marketing automation platforms and CRM systems is a plus.
• Creative thinking and problem-solving abilities.
• Strong interpersonal and relationship-building skills.