SMB Strategic New Business Executive - DACH

Tik Tok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. To help businesses achieve their marketing goals on Tik Tok, no matter how big or small, our SMB team combines operational expertise with a customer-centric strategic mindstep. You will be doing so by designing and executing scaled sales & service delivery strategies, as well as ensuring that our customers have the right tools and product at their fingertips.

We're looking for a passionate Strategic New Business Executive with a digital advertising background to join our growing Sales team in Dublin, looking after Small & Medium size businesses (SMB). You will be a crucial member of a growing team that will partner with SMB advertisers in a one to many structure with the goal of activating accounts in the DACH market.

Responsibilities:

• Build, manage and convert a high-volume pipeline of new advertisers across the DACH market through proactive outreach (calls, email, LinkedIn, video, events).
• Identify, qualify, and convert new business opportunities for the Tik Tok Ads platform, focusing on speed to engagement and pipeline velocity.
• Execute structured multi-channel outreach campaigns to generate qualified opportunities in priority verticals.
• Develop a strong understanding of Tik Tok Ads solutions and demonstrate early client success through pilot campaigns.
• Collaborate closely with marketing and sales teams to optimise lead generation and conversion strategies.
• Partner with Account Managers to ensure seamless handover and onboarding of new clients for long-term success.
• Consistently exceed activity, conversion, and revenue targets while delivering a best-in-class advertiser experience.
• Serve as an ambassador for Tik Tok - representing our products, brand, and values in every client interaction.

Requirements:

• Minimum Qualifications

• 3+ years of experience in sales, business development, or lead generation, ideally in a digital media or SaaS environment.

• High oral and written fluency in English and German is required, as the role involves direct client communication across the German-speaking markets served by the business.

• Proven experience building pipeline through outbound prospecting and multi-channel outreach.

• Highly metrics-driven and comfortable working in a fast-paced, target-oriented environment.

• Demonstrated integrity, professionalism, and attention to detail when handling client data and information.

• A genuine passion for digital marketing, creativity, and helping businesses grow through Tik Tok.

• Preferred Qualifications

• Prior experience in a BDR/SDR or early-stage sales role within SaaS, ad tech, or digital marketing.

• Understanding of online advertising fundamentals (campaign setup, optimisation, KPIs).

• Proven ability to manage high outreach volume while maintaining quality conversations and follow-ups.

• Entrepreneurial mindset - able to think strategically, adapt quickly, and deliver results in a scaling organisation.