Search Product Manager (Content Ecosystem) - TikTok

About Team

The Tik Tok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
Our mission is to grow the supply of valuable, search-driven content by improving creators’ understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors — ultimately driving long-term growth of Tik Tok Search.

Responsibilities:

• Creator Search Mindset & Capability Building

• Drive creators’ transition from passive distribution to intentional creation for Search

• Build creator education frameworks, best practices, and content paradigms for Search creation

• Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth

• Search Content Tooling (CSI) Growth & Optimization

• Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output

• Improve conversion across the funnel: awareness → usage → content production

• Continuously iterate tools and AI capabilities based on creator feedback and data insights

• Data-Driven Measurement & Iteration

• Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)

• Use experiments, data analysis, and content diagnostics to validate strategy effectiveness

• Evaluate Search content impact from a long-term ecosystem and business perspective

• Cross-Functional Collaboration

• Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams

• Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment

• Balance short-term growth targets with long-term ecosystem sustainability

Requirements:

Minimum Qualifications:

• 5+ years of experience in product, program, or ecosystem-related roles
• Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
• Excellent problem-structuring and execution skills in complex environments
• Strong data literacy and user-centric decision-making mindset

Preferred Qualifications:

• Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
• Proven track record in 0→1 or scaled ecosystem growth initiatives
• Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
• Experience working in global or cross-cultural teams