About the Team

The Tik Tok Marketing Science Research & Insights team drives the development of strategic knowledge across audience, commerce, creative, search, and moments programs. The team is a consultative partner to product, sales, and marketing organizations at Tik Tok to support clients in optimizing their activity on the platform and build meaningful connections that help drive behavior change. The team collaborates closely with external research vendors to plan and deliver world-class research that reinforces our market voice.

About the Role

The Strategic Research Enablement Lead will have deep understanding of the knowledge Tik Tok has built across audiences, journeys, commerce, search, creative, and moments. They'll use your influence and relationship-building skills to discover the business needs of our clients and develop a go-to-market for our research and insights to shape how new and existing clients grow. They are a gifted storyteller, with the ability to translate insights into clear positioning & outputs that are relevant to our clients' needs. They anticipate how client decisions are made, persistently explore and uncover the insights that shape the business verticals to clearly articulate how Tik Tok can grow their business.

Responsibilities

• Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheeters, research based collateral) across verticals
• Leverage custom research, platform data, and 3P research tools to identify actionable insights and opportunities for sales teams and inform artifact development
• Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption
• Update Sales, Marketing, and Product teams on the latest research and insights to inspire new ways of driving consumption for clients
• Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for Verticals
• Design, scale, and manage a custom client insights program, leveraging existing tools such as custom surveys, syndicated, first-party, and internal research assets
• Partner with sales teams to adapt and tailor research outputs for strategic client engagements, ensuring insights are actionable, relevant, and aligned with business objectives
• Develop sustainable infrastructure to manage and respond to inbound consultation requests, as well as initiate proactive outreach to client-facing teams
• Coordinating with XFNs to serve custom requests for high value opportunities
• Lead ongoing education efforts to increase awareness, understanding, and adoption of Research & Insights solutions in North America and Global sales organizations
• Serve as a key point of contact for evangelizing insight capabilities and driving usage of scaled outputs
• Develop and maintain systems to quantify and communicate the business impact and revenue contribution of the Research & Insights function
• Contribute to the operational effectiveness of the team by supporting process improvements, tooling, and team-wide coordination efforts
• Identify recurring requests and themes from custom insight engagements and translate them into scalable research initiatives or inform the broader Research & Insights roadmap

Qualifications

Minimum Qualifications

• 5+ years of experience in research, marketing, sales, and/or strategy
• Must be willing to work in New York, NY

Preferred Qualifications

• Experience in data analytics and/or market research at an agency or brand
• Familiar with statistical analysis, including regression analysis, causal inference, machine learning, and experimental design
• Experience working with SQL, Python and/or R for data manipulation, analysis, and model development
• Excellent project management skills with the ability to problem solve
• Strong ability to translate data into clear, story-driven deliverables with actionable recommendations
• Experience working with global and regional teams

Compensation

The base salary range for this position in the selected city is $106,400 - $232,223 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive:

• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Additional Information for Los Angeles County (Unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems
• Exercising sound judgment