Shop – Merchandise Strategy Manager

About the team
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

Responsibilities:

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on Tik Tok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Requirements:

• Minimum Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.

• 5 years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.

• Strong analytical capabilities and experience using data to identify business opportunities.

• Familiarity with consumer trends and retail or e-commerce market dynamics.

• Preferred Qualifications

• Experience working in marketplace platforms, retail strategy, consulting, or category management.

• Strong business judgment and structured problem-solving capabilities.

• Experience working with data to support business analysis and strategic planning.

• Self-driven with strong ownership and the ability to adapt in a fast-moving environment.