About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the team
MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

Tik Tok is looking for a smart and ambitious Digital Channel Management Manager to join Tik Tok Shop team based in London. The objective of the role is to manage the seller acquisition/incubation channels, including Tik Tok inapp channels like inbox message and external channels like EDM and paid ads. This role is expected to have related experience and strong ambition to reach goals following strategies.

Responsibilities:

• Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
• Take charge of internal outreaching channels and manage the resources so as to maximise the overall benefits and achieve the business goal
• Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey
• Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams.
• Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications

Minimum Qualifications:

• Bachelor's Degree or above, 3-5 year user digital marketing experience and project management, e-commerce or user acquisition experience is a plus
• Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.
• Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
• Quick learner, proactive and resilient

Email Address

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Client-provided location(s): London, United Kingdom

Job ID: Tik Tok-7527959658947135762

Employment Type: OTHER

Posted: 2025-09-08T20:16:20
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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