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TikTok Shop - Campaign Operation Manager

TikTok

TikTok Shop - Campaign Operation Manager

TikTok

London, United Kingdom

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Generous paid time off and holidays

Competitive salary and equity package

Team events and activities

Parental leave

Comprehensive health, dental, and vision insurance

401(k) matching

Equity

Parental Leave

Healthcare

Required Skills

React

JavaScript

PostgreSQL

Tik Tok Shop

  • Campaign Operation Manager

1 month ago• London, United Kingdom
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

Tik Tok Shop is an innovative marketplace fully integrated into Tik Tok. It brings together online sellers, buyers and creators - all within Tik Tok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

The EU Central Campaign Team is driven by a simple vision: to build meaningful moments that connect users, sellers, and creators, and to turn those moments into sustainable growth for the platform. We design and operate campaigns that not only deliver short-term results, but also strengthen the long-term ecosystem.
Our team focuses on creating high-impact campaign frameworks that bring together content, commerce, and community. Through seasonal and thematic activations, we help shape clear content direction, elevate storytelling standards, and spotlight best practices that can be scaled across markets. Each campaign is an opportunity to inspire participation, unlock creativity, and enable sellers and creators to generate greater value through engaging experiences.
Beyond execution, we serve as an enabler for the wider organization. We work closely with cross-functional partners to align strategy, operations, and insights, ensuring that campaigns are efficient, data-informed, and easy to replicate. By continuously learning from performance and market feedback, we refine playbooks that empower teams on the ground to execute with confidence.

  • Brand Campaign strategy: Evaluate brand product readiness, pricing structure, promotional fit, and creative requirements for each campaign. Build scalable campaign frameworks that ensure consistent execution and high-quality brand representation
  • Brand Campaign Operations: Work with brands to strengthen product assortment, promotional strategies, and demand planning for key seasons. Monitor campaign performance across traffic, engagement, ads usage, and sales conversion metrics. Provide actionable insights to help brands optimize product strategy, campaign readiness, and content planning.
  • Ads Activation & Brand Monetization Growth: Support the development of advertising strategies that help brands improve visibility and campaign performance. Encourage brand adoption of ad solutions that align with campaign objectives.
  • Design and Optimize Landing Pages: Work with designers to create engaging campaign landing pages, ensuring the layout, content, and visuals effectively support the campaign message and enhance the user experience.
  • In-App Resource Configuration: Configure in-app resources and ensure seamless campaign integration across banners, notifications, and other touchpoints to maximize visibility and user engagement.

Qualifications

  • Minimum Qualifications
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience: Minimum of 3 years of experience in campaign operations or digital marketing, with a focus on user experience and in-app campaigns.
  • Campaign management: Demonstrated experience in planning, executing, and optimizing large-scale campaigns, with an ability to adapt strategies based on performance data and market trends.
  • Cross-Cultural Collaboration: Proven experience working within diverse, multicultural teams or across multiple regions, demonstrating adaptability and cultural sensitivity to support effective collaboration and campaign relevance.

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  • Communication Skill: Exceptional verbal and written communication skills, with experience in cross-functional team collaboration or big projects with multiple stakeholders.
  • Fluent in English with proficiency in an additional European language (such as French, German, or Spanish) to facilitate local campaign communication and support effective collaboration with regional teams and partners.

Preferred Qualifications:

  • Experience working in a fast-paced retail environment.
  • Project management skill: Excellent project management abilities, with a proven track record of managing multiple campaigns and meeting deadlines effectively
  • Ability to adapt strategies based on evolving market conditions and consumer insights.
  • Strong attention to detail, with a keen eye for design and user experience that enhances the effectiveness of campaign elements.

Client-provided location(s):London, United Kingdom

Job ID: Tik Tok-7586965572820126005

Employment Type: OTHER

Posted: 2025-12-23T20:21:26
Apply on company site

Perks and Benefits

Health and Wellness

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • HSA
  • Life Insurance
  • Fitness Subsidies
  • Short-Term Disability
  • Long-Term Disability
  • On-Site Gym
  • Mental Health Benefits
  • Virtual Fitness Classes

Parental Benefits

  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources

Work Flexibility

  • Flexible Work Hours
  • Hybrid Work Opportunities

Office Life and Perks

  • Casual Dress
  • Snacks
  • Pet-friendly Office
  • Happy Hours
  • Some Meals Provided
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events

Vacation and Time Off

  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave of Absence

Financial and Retirement

  • 401(K) With Company Matching
  • Performance Bonus
  • Company Equity

Professional Development

  • Promote From Within
  • Access to Online Courses
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Mentor Program

Diversity and Inclusion

  • Diversity, Equity, and Inclusion Program
  • Employee Resource Groups (ERG)

Company Videos

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Mid/L4

Mid/L4 · 2D 3D Artist

1 reports

$195,000

total / year

Base

$150,000

Stock

-

Bonus

-

$195,000

$195,000

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures