Global Program Manager, TikTok Academy, GBM PMC

About the Team:

We’re the team that connects what Tik Tok builds with how the world understands it. Our role is to turn product innovation into powerful marketing stories that drive clarity, adoption, and business impact.

As part of Global Business Marketing (GBM), Product Mar Comms (PMC) & Industry Education brings together product, marketing, and creative to ensure Tik Tok’s products are communicated with purpose — grounded in insights, powered by creativity, and scaled across markets.

This role is dedicated to the Tik Tok Academy team with ownership in Industry Education for the globe across all product levers to support new client acquisition and product growth goals. This role will be responsible for managing the go-to-market of Tik Tok's industry certification and holistic education programs with internal and external agency partners globally. In addition, the role will partner closely with global and regional counterparts within the marketing and sales organization.

Responsibilities:

• Drive go-to-market programs for agencies by developing strategic education roadmaps to deliver certification and learner nurture goals.
• Partner with leadership to build goals and strategies based on wider marketing organization goals.
• Partner cross-functionally with global agency and marketing XFNs to support certification adoption, from organizing study sessions to executing certification days.
• Own measurement and reporting for education go-to-market efforts
• Develop and maintain Industry Certification and Partner Education programs to accelerate new client acquisition and product growth
• Collaborate with the Global Industry Education team to design, build and optimize learning experiences, learner engagement tactics, and program analysis for Tik Tok Academy

Requirements:

• Minimum Qualification(s)

• Minimum 5+ years of experience in product education strategy, content development, product marketing or client education roles

• Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes

• Demonstrated ability to develop lead nurturing models or customer engagement campaigns

• Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams

• Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content

• Preferred Qualification(s)

• Strong cross-functional project management skills with proven ability to keep XFN teams aligned, on task, and on timeline

• Experience working in a Global role and managing relationships with regional stakeholders

• Direct experience working with agency partners, or SMB/mid-market client segments

• Background in learning experience design, instructional design, or B2B education program management

• Experience working in fast-paced, high-growth technology environments