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Tik Tok

Senior Manager, Communications

• Tik Tok Shop France

1 week ago• Paris, France
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

About the role
More than 200 million people across Europe come to Tik Tok to express themselves, be entertained, learn new skills, and grow businesses. We are looking for an experienced professional to join our Tik Tok Shop Communications team as a Senior Manager in France.

In this fast-paced role, you will develop and lead communications strategies for Tik Tok Shop in France, managing both proactive storytelling and reactive communications. Tik Tok Shop is Tik Tok's e-commerce solution fully integrated into the app, and is available in European markets such as France, Germany, Ireland, Italy and Spain.

In this exciting role, you'll showcase how Tik Tok Shop is making a positive impact for sellers, creators, small businesses and larger brands in France, spotlight how we're building a positive shopping experience for our community and demonstrate our commitment to creating a safe and positive platform experience.

The ideal candidate is motivated, has excellent media relations skills, strong judgement, and the ability to build trusted relationships internally and externally. You will work closely with our government relations team in the region, with a clear understanding of the political and regulatory landscape that allows you to anticipate and respond to risks, challenges, and opportunities. You should be confident in distilling and communicating complex issues, creating clear messaging frameworks, talking points, and other assets that bring our story to life.

Responsibilities:

• Lead Tik Tok Shop communications efforts in France, and be the first point of contact for local Tik Tok Shop operations and business teams.
• Craft clear, compelling narratives that advance Tik Tok Shop's business goals and resonate with sellers, creators, and buyers.
• Build and protect Tik Tok Shop's reputation in the region, shaping narratives that highlight our cultural, economic and social impact.
• Anticipate and manage reputational risks linked to emerging policy debates or broader corporate issues
• Build strong relationships with top-tier nationals and trade press, proactively securing coverage, managing inquiries, and managing sensitive news cycles and issues as they arise.
• In partnership with market comms leads in France, handle inbound press inquiries and engage with media on a range of issues.
• Review Tik Tok Shop externally facing content in French including seller communications, presentations, seasonal promotions, logistics updates and more for accuracy and reputational risks.

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• Train and coach local market executives and subject-matter experts, equipping them with concise messaging for interviews and in-person events. Staff interviews and events on site.
• Work cross-functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision.
• Serve as the primary Comms POC for local XFN partners (marketing, operations, policy, legal, creator partnerships), ensuring message alignment and advising on market trends, potential risks, and opportunities specific to the French market.

Qualifications:

• Minimum Qualifications

• A high level of proficiency in both written and spoken French and English required as English is the company's official working language and will be needed to support discussions with cross regional partners.

• BA/BS degree or equivalent experience required

• Proven understanding of the French media landscape and strong understanding of political, regulatory and cultural contexts in France

• Deep understanding of public opinions and media sentiment about commerce

• An excellent communicator who can successfully build relationships with key stakeholders both internally and externally

• Preferred Qualifications

• A highly resilient team player who can lead projects and strong project management skills

• Experience handling sensitive issues

• Experience working in cross-border, multi-cultural environment is preferred

• Ability to cope well and gain trust with internal stakeholders, proven track record of working in a dynamic and large organization is preferred

• Ability to multitask effectively in fast-paced, ambiguous, and cross-cultural environments, with a strong sense of ownership and self-motivation.

• Understanding of the e-commerce + marketplace landscape as well as knowledge and experience of e-commerce products is preferred

Client-provided location(s): Paris, France Job ID: Tik Tok-7595257062206818565Employment Type: OTHERPosted: 2026-01-17T20:02:45Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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