Tik Tok Shop

• Strategy and Operation Manager, Merchandise Strategy

3+ months ago• Seattle, WA

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

About the Team:

The global e Commerce US operation team aims to deliver high quality products together with a unique customer experience via Tik Tok. The role is responsible for building the Tik Tok Ecommerce partnership for the Tik Tok e-commerce business in the US. With more than 1 billion loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

In view of the Merchandise Strategy team, we develop integrated solutions for cluster teams based on the resources and rules of XFN teams, including Recommend, Search, Shoptab, UG, Campaign, Content, B-end products and Logistics.

• Job Responsibilities

Develop Merchandise Operation Strategy:

• Based on an understanding of category product characteristics and e-commerce business nuances, formulate an industry-specific product operation strategy and conduct daily analyses at both the merchant and product levels to ensure effective implementation and target achievement.
• Establish Communication Mechanisms for Product Sourcing and Supply:
• Work closely with industry merchant operations and various channel teams (such as marketing, content, UGC, etc.) to build communication, coordination, and data tracking mechanisms. Develop SOPs and clearly define responsibilities to ensure an effective product supply chain.

Execute Product Recruitment Implementation:

• Collaborate closely with the industry merchant operations team to design and optimize both internal and merchant GTM strategies and materials, thereby improving the efficiency of product recruitment within the industry. By integrating sourcing mechanisms and resources, ensure that all internal and external stakeholders clearly understand the platform's requirements and benefits, thereby boosting cooperation and willingness, and ensuring an adequate quantity of product supply.

Hero Product Incubation:

Continuously analyze and improve the quality of product supply (e.g., inventory levels, product detail pages, etc.) to enhance the efficiency of acquiring product traffic.

Leverage resources from various fields to support the growth of high-quality products, incubate more hero products, and contribute to incremental GMV.

Qualifications

• Minimum Qualifications

• Education Background: Bachelor's degree or higher

• Work Experience: More than 3 years of experience in merchandise operations within e-commerce or more than 5 years of experience in an e-commerce platform-related sector.

• Business understanding: Profound knowledge of e-commerce merchandise operation, with a comprehensive understanding of consumer goods in the U.S. across both digital and physical realms, complemented by a keen awareness of consumer habits and evolving market trends

• Language Requirements: Effective communicator in both English and Mandarin, being able to convey complex content concepts in both languages, in a clear and compelling manner, ultimately driving successful client engagements. Business proficiency in Mandarin will be required to bridge communication and liaise with Mandarin-speaking clients, agencies and Key Opinion Leaders (KOLs) etc.

• Base Location: Currently or willing to relocate to Seattle.

• Preferred Qualifications

• Strong market understanding: Deep familiarity with the US market and at least two years of work experience in the United States.

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• Strong e-commerce business acumen: Ability to understand the US merchant e-commerce business model and product operations from both the merchant and platform perspectives.
• Strong localized communication skills: Ability to engage in direct communication with both US merchant industry operations and US merchants.
• Strong strategic and data analysis skills: Ability to deconstruct strategies into actionable plans through granular data analysis and to conduct thorough analysis and summaries.
• Strong project management and documentation skills: Ability to establish processes and draft GTM project documentation based on a solid understanding of localized collaboration workflows and work culture.

Job InformationFor Pay Transparency Compensation Description (annually)The base salary range for this position in the selected city is $106400 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Seattle, WA

Job ID: Tik Tok-7540707285082016018

Employment Type: OTHER

Posted: 2025-08-23T20:11:42
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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