About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the Team:

We're looking for an APAC Social Lead to help shape how our brand shows up as Tik Tok on Tik Tok across our key APAC markets, focusing primarily on Japan and Korea. This role will help shape everything from our organic content that represents the best of Tik Tok that week, through to the big Marketing campaigns that have Social integrated along every touch point.

We're looking for someone with extensive experience in Social, with a focus on running content and strategy for all major Social platforms. We're looking for someone who lives and breathes Tik Tok - someone who not only understands the trends and culture, but also sees the platform's broader impact on society, the economy, and everyday lives.

You're able to see a trend or Creator and understand the brand lens with which we need to look at everything editorially. We don't just post what's trending for the sake of it, we tell a bigger story about our platform, users and communities. You'll have strong guardrails for what makes it onto our handles, tying everything back to our overall business goals.

This person should bring a blend of creative vision and operational excellence. You'll know how to shape standout ideas, but also how to build systems that help them scale globally. The ideal candidate brings experience working within large organizations or agencies and thrives in fast-moving, cross-functional environments.

Responsibilities:

• Lead content strategy and execution for Tik Tok's Social channels across APAC, including always-on storytelling and campaign integration.
• Work cross-functionally to develop social-first content that enhances campaigns.
• Play a key role in translating Comms & Marketing strategy into proactive, platform-appropriate content that helps build trust in our company and platform.
• Act as a central point of contact for Social across Comms, Marketing and beyond - ensuring alignment of narrative, goals and creative.
• Partner with creators, publishers, and cultural voices to bring authenticity and credibility to our storytelling.
• Work with the @Tik Tok Japan and Korea teams on content planning, campaigns and messaging.
• Give strong creative feedback to our partner agencies on concepts, copy, and execution, ensuring output is both on-brand and engaging.
• Manage external agencies to deliver consistent, high-quality work and productive collaboration.
• Track content performance and translate insights into actionable learnings for future campaigns.

Qualifications

• Minimum Qualifications
• Substantial Experience working on a national or global brand in Social, ideally one with a Japanese or Korean presence. This can be experience from either working at the brand itself, or at an agency.
• Have a great track record of managing a small team.
• Excellent communication skills in English, both written and spoken
• Proven track record of integrating Social into flagship campaigns, as well as Always On content.
• Experience with Social listening tools such as Brandwatch, Sprinklr and more.

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Client-provided location(s): Singapore

Job ID: Tik Tok-7530956078936148242

Employment Type: OTHER

Posted: 2025-09-01T20:05:44
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

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