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Data Strategy Engineer, Paid Ads

TikTok

Data Strategy Engineer, Paid Ads

TikTok

Singapore

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Remote work flexibility

Top Tier compensation with equity

Health, dental, and vision coverage

Flexible PTO policy

Parental leave program

Annual team offsites

Required Skills

Apache Spark

SQL

PyTorch

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile

Responsibilities

The Tik Tok User Growth team is central to the strategic acquisition, engagement, and expansion of Tik Tok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., Tik Tok Lite, Tik Tok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in Tik Tok's overall DAU. Typical Growth projects including AI-Generated Content (AIGC), creative generating, Search Engine Optimizing of Organic acquisition, Intelligent Ads delivery, etc.

You will:

  • Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences;
  • Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive;
  • Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies
  • Conduct offline and online experiments, analyze according data and evaluate to improve algorithms and strategies;
  • Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products.

Qualifications

Minimum Qualifications:

  1. Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages;
  2. Familiar with common Machine Learning tools and Deep learning programming frameworks ( Tensorflow / Py Torch / Scikit-learn / XGBoost , etc.);
  3. Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better;
  4. Excellent analytical and problem-solving skills, with a passion for solving challenging problems.

Preferred Qualification:

  1. Passion for technology, good communication skills and team spirit

Email Address

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Client-provided location(s): Singapore

Job ID: Tik Tok-7236217515097442615

Employment Type: OTHER

Posted: 2025-01-21T00:51:26
Apply on company site

Perks and Benefits

Health and Wellness

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • HSA
  • Life Insurance
  • Fitness Subsidies
  • Short-Term Disability
  • Long-Term Disability
  • On-Site Gym
  • Mental Health Benefits
  • Virtual Fitness Classes

Parental Benefits

  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources

Work Flexibility

  • Flexible Work Hours
  • Hybrid Work Opportunities

Office Life and Perks

  • Casual Dress
  • Snacks
  • Pet-friendly Office
  • Happy Hours
  • Some Meals Provided
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events

Vacation and Time Off

  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave of Absence

Financial and Retirement

  • 401(K) With Company Matching
  • Performance Bonus
  • Company Equity

Professional Development

  • Promote From Within
  • Access to Online Courses
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Mentor Program

Diversity and Inclusion

  • Diversity, Equity, and Inclusion Program
  • Employee Resource Groups (ERG)

Company Videos

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Senior/L5

Senior/L5 · Access Assurance Lead

1 reports

$331,500

total / year

Base

$255,000

Stock

-

Bonus

-

$331,500

$331,500

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures