Senior BD Manager (News) - TikTok Operations (New York)

About the Team:

Tik Tok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams) and providing best in class service.

Partnerships Manager (News) will report into the Head of Publisher, News team. The team develops and nurtures high level relationships with publishers across NA and globally, whilst securing incremental growth in content and delivering clear and attributable value back to publishers in order to improve partner ROI. This role will be primarily responsible for analysing global publishers' content performance on Tik Tok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis using data. The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of Tik Tok and the social media landscape.

This is a global role with a comprehensive scope: communication, data and analytics, and strategy skills, proven industry experience and understanding of Tik Tok's positioning versus competitors.

Responsibilities:

• Identify emerging content areas and partner relevant cross-functional stakeholders to build approaches, while also refining frameworks for approaches programs, in order to drive business goals and scaled content impact for Tik Tok and our partners
• Channel partners' business needs and priorities into opportunities to unlock strategic incremental growth opportunities and product innovation
• Identify blockers using data and propose solutions; demonstrate a deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
• Develop and execute central content strategy and relationship management for corresponding partner stakeholders
• Co-manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities

Requirements:

Minimum Qualifications:

• Our ideal candidate has experience across media, data, partnerships, and strategy, as well as experience working with product teams
• Deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
• Strong ability with industry stakeholders, leadership, and cross-functional stakeholders to steer complex projects with exemplary organizational, communication, and interpersonal skills
• Understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick-off projects to serve core business priorities
• Creative approach to partnership structures (in working with Business Development) that fully appreciates the unique value Tik Tok creates for our L&N partners and ability to sell this narrative and value prop
• Ability to navigate ambiguity with a problem-solver's mindset to drive strong execution in a fast-paced environment
• Bachelor degree required

Preferred Qualifications:

• Understanding of business dynamics with intellectual curiosity to dive deeper into key issues versus accepting a cursory understanding of the marketplace
• Experience with product preferred
• MS/MA/MBA and/or content platform experience considered a plus