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Tik Tok

Sales Director, Apps & Services, SMB North America

1 month ago• Austin, TX
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

At Tik Tok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the Tik Tok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time.

Tik Tok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on Tik Tok.

We are looking for a Sales Director within our SMB sales organization who will be responsible for driving strategy and client service expectations within Apps & Services verticals across North America and globally. You will serve as the advocate for these categories both internally and externally. You will manage a team of Head of Industry leaders and scaled sales teams, and will be expected to work closely with our cross functional partners to find creative, product, and measurement solutions for our high opportunity clients in the Apps & Services verticals. You will have a deep knowledge of media, entertainment, and commerce combined with excellent communication and analytical skills. Success in this position requires a focus on long-range revenue planning, project/relationship management, team building, measurement/forecasting, and the ability to tell a strong story that shows Tik Tok's unique and proven ability to drive client business transformation. This position is full-time and based out of our Austin, TX office.

1. Play primary role in defining and driving the overall vertical solution vision and long-term business strategy for the vertical
2. Leverage market data, historical category performance, and industry insights to develop long-range strategies and annual business plan
3. Collaborate with key stakeholders to set go-to-market priorities, product adoption goals and track revenue growth and important focused initiatives
4. Synthesize market feedback to identify revenue growth opportunities and competitive threats. Define client problems, size opportunities and prioritize initiatives for the vertical that are differentiated, scalable and repeatable.
5. Hire, coach, and develop a multi-level management team equipped to design books of business, acquire clients at scale, be strategic consultants to our partners, and accurately forecast and manage revenue to ambitious quotas
6. Maintain up-to-date knowledge of Tik Tok's features and ad units and consult clients on Tik Tok product offerings and demonstrate expertise of creative programs, product capabilities, measurement, commerce, attribution, and KPIs

Qualifications:

Minimum Qualifications:

• Proven leadership experience in marketing, advertising and/or sales, specifically within brand building and mobile advertising.
• Experience building and leading high-performance teams, including managing other people managers

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By signing up, you agree to our Preferred Qualifications:

• Experience in and familiarity with leading commerce-focused customer initiatives and goal attainment
• Flexibility to function and thrive in a fast-moving high growth environment.
• Ability to identify and more importantly, solve problems that arise for the business and team
• Experience working with cross-functional teams to achieve the organization's goals through sharing best practices, understanding other's work-stream and aligning on priorities

Client-provided location(s): Austin, TXJob ID: Tik Tok-7585226096366192901Employment Type: OTHERPosted: 2025-12-18T20:12:32Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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• 02:18Working at Tik Tok- Get Ready With Ali01:20Tik Tok Client Provided Video 100:33Client Provided Video 2 - Tik Tok02:07Working at Tik Tok
• Limitless Possibilities01:41Working at Tik Tok
• Women's Community01:31Working at Tik Tok
• Women's Empowerment01:45Working At Tik Tok
• BLXCK01:27Working at Tik Tok
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