Ads Relevance Quality Analyst

• AI Data Service and Operations

3+ months ago• Kuala Lumpur, Malaysia
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

About the team
Our Search Operations team supports our efforts to address objectionable or disturbing content which could include images of violence, animal cruelty, hate speech, violent extremism, or content that exploits or endangers children. The team plays a vital role in analyzing user searches and search strategy optimization to ensure a positive and safe user experience for our community.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.
This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

• Improve Tik Tok users' search experience by determining their search needs through query and tools, and subsequently to sort it out by classification of requirements.
• Undergo weekly and bi-monthly search quality assessments to ensure current practice is in accordance with evaluation standard documents.
• Review the types of bad search cases and rate the quality of the results.
• Provide ideal search labelling results and suggestions for policy improvement.

Qualifications

• Minimum Qualifications

• Diploma/Degree in any related field.

• At least 1 year of exposure to search engine optimization, search labelling or any other search related business experiences.

• Proficient English, both written and conversational.

• Preferred Qualifications

• Familiarity with search engines and algorithms of any social media platform would be a plus point.

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• An in-depth understanding of the culture and familiarity with the internet usage habits of their users.
• Comfortable with and understand that the job requires reviewing internet content that may be deemed inappropriate and / or contain explicit materials.

Client-provided location(s): Kuala Lumpur, Malaysia

Job ID: Tik Tok-7543513519841495314

Employment Type: OTHER

Posted: 2025-10-14T20:16:08
Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.

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