Ads Platform Product Manager (Creative)

About the Team:

We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on Tik Tok. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their business—across creatives, catalog, and business accounts.

Creative is one of the most important levers of advertiser success, and AI is transforming how creatives are produced and scaled. This role will define the future of creative automation and creative supply in Tik Tok Ads Manager.

Responsibilities:

• Define & Prioritize: Shape the end-to-end creative creation and management experience in Tik Tok Ads Manager. Identify and drive innovative solutions that increase creative supply, improve creation efficiency, and help advertisers scale high-quality creatives.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Requirements:

Minimum Qualifications:

• BA/BS degree
• 3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
• Proven record of successful product outcomes
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion

Preferred Qualifications:

• Background in digital advertising, marketing technology, or related domains
• Experience in one or more of the following: Creative products, AIGC, recommendation systems, automation workflows, or advertising platforms
• Strong analytical skills with the ability to translate data into strategy
• Proven ability to influence and collaborate with global and regional stakeholders