Responsibilities

At Tik Tok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the Tik Tok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time.

Tik Tok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on Tik Tok, no matter how big or small. Our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using Tik Tok For Business Solutions, including Tik Tok Shop.

Core Responsibilities

• Being a Consultant to clients and internal stakeholders as a Tik Tok Shop Subject Matter Expert
• Driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on Tik Tok Shop
• Keeping up to date with Tik Tok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads

Stakeholder Management & Revenue Impact

• Help steer account growth and success via Tik Tok in both the pre-sale and post-sale process, with the Tik Tok Shop ecosystem as a primary focus
• Manage customer expectations and maintain high engagement on the platform
• Drive revenue for Tik Tok by supporting scalable Shop Ads sales programs across a variety of direct clients and agencies
• Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Prioritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs
• Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients
• Understanding the scope of various cross functional teams and whom to approach for what purpose
• Pushing through foundational product adoption to succeed with Shop Ads

Knowledge Sharing

• Sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharings
• Generating product and process insights and improvements to share with leadership and key cross functional partners

Qualifications

Minimum Qualifications

• 1 year of experience in digital marketing or e Commerce
• Sufficient understanding of the overall advertising operations and a strong understanding of the market
• Experience owning and delivering quantitative targets
• Ability to translate data into clear narratives, operational strategies, and recommendation

Preferred Qualifications

• Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
• Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
• Strong communication skills, ability to effectively translate technical language to non-technical stakeholders
• Strong implementation skills in adherence to structured programs