Responsibilities

The mission of Creator & Content Ads is to provide cutting-edge and unique solutions via innovative products & advanced technology to enable and empower brands to thrive on Tik Tok. Creator & Content Ads is a form of advertising that encourages users or influencers to promote brands or products by creating high-quality content that is highly consistent with brand values and image through certain incentives such as traffic, monetary rewards, etc. At its core, this approach softens the 'hard sell' nature of traditional ads by leveraging storytelling, interactivity, and entertainment to engage audiences. It subtly conveys brand messaging and fosters emotional connections.

• Be responsible for building products of large-volume and high-quality creator content targeting brand clients, drive the evolution and innovation of UGC (User Generated Content) in the scenarios of brand advertising, continuously drive client budgets, and be accountable for the revenue of brand advertising.
• Be responsible for the product workflow design of content submissions and content gameplay, including key modules such as creator recruitment, reward distribution, optimization of the creator's content submission experience, and innovative gameplay, and be accountable for creator experience metric of the product
• Collaborate with the algorithm, improve the quality of UGC content and the effectiveness of traffic through measures such as optimizing the content pricing strategies, content distribution strategies, and be accountable for the performance of the product
• Collaborate with global operations and sales, have an in-depth understanding of the brand advertising ecosystem, identify the needs of brand advertisers, propose brand advertising solutions related to creator content, and be accountable for the long-term strategies of product

Qualifications

Minimum Qualifications:

• BA/BS degree
• 3+ years of product experience in Brand Ads or Creator Platform
• Product experience is required in one or more of the following areas: creator recruitment, creator tools, creator management flow
• Proven ability to influence cross-functional teams and stakeholders

Preferred Qualifications:

• Strong communication skills to convey technical and business concepts effectively
• Excellent problem-solving skills and the ability to develop solutions

Compensation

The base salary range for this position in the selected city is $165,120 - $414,000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Los Angeles County (Unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems
• Exercising sound judgment