Product Manager, Creative AIGC Products

Creativity is the soul of advertising. The Tik Tok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The Tik Tok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

Responsibilities:

1. Responsible for building AIGC products for advertising creatives. By breaking down the advertising creative workflow, deeply integrate AIGC capabilities into creative production and ad delivery processes to improve customer adoption and product effectiveness.
2. Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.
3. Responsible for external collaboration and enablement of AIGC product capabilities, including integration with different business products and delivery to external clients such as agencies, to build a stronger AIGC customer ecosystem.
4. Responsible for product data analysis, tracking product usage, and continuously optimizing the product experience to improve user adoption. Work closely with operations teams to conduct user behavior research, deeply understand usage scenarios, and propose innovative ideas.

Requirements:

Minimum Qualifications:

• 3+ years of Product Management experience in AIGC products.
• Strong understanding and hands-on experience with domestic and international AIGC applications and tools, with knowledge of the basic principles of text-to-image models, text-to-video models, LLMs, multimodal large models, and related technologies.
• Strong business insight and logical thinking, with solid project management capabilities.
• Have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization;
• Have strong AI technology and application capabilities in the advertising field;

Preferred Qualifications:

• Excellent cross-team collaboration skills, working efficiently with R & D, design, data science, and business development teams.
• Excellent communication skills, able to clearly articulate complex product concepts to technical and non-technical stakeholders.
• Experience working in AIGC video creation and/ or AIGC ad creative space
• Bachelor’s degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
• Experience in building advertising products, creative products, MaaS services, or AI application products is preferred.