Responsibilities

Our team plays an integral role in building a good reputation for Tik Tok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at Tik Tok US and help make an impact on our livestreaming business.

• Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the live streaming business models, by highlighting core Tik Tok and Tik Tok LIVE narratives through campaigns via on-platform tools, and gamification strategy
• Develop plans to discover and onboard positive creators; and provide coaching to educate creators on increasing their content engagement on LIVE
• Design and lead positive creator programs focused on content quality, and community connection
• Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches etc
• Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation

Qualifications

Minimum Qualifications

• Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator/community growth
• Experience in project design, including targeted audience segmentation
• Deep understanding of the creator lifecycle - from onboarding to sustained community engagement
• Experience in project execution through our owned and operated channels
• Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities
• Experience in copywriting

Preferred Qualifications

• Passion for Tik Tok, LIVE streaming, mobile entertainment, and the creator economy
• Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
• Work in partnership effectively with people from different disciplines and cultures
• Organizational skills with the ability to work cross-functionally with other stakeholder teams as well as senior leadership

Compensation and Benefits

Compensation

The base salary range for this position in the selected city is $104,711 - $192,534 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Additional Information

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems
3. Exercising sound judgment