Responsibilities

Tik Tok Shop is an innovative marketplace fully integrated into Tik Tok. It brings together online sellers, buyers and creators - all within Tik Tok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

The Electronics and Books team is responsible for identifying, prioritizing, and growing emerging merchants, while also designing long-term strategies to develop existing accounts on Tik Tok Shop. The team manages hundreds of accounts across multiple verticals, including phones and accessories, home appliances, personal care appliances, computers and gaming, books, and media.

We are seeking an Account Manager to drive and manage end-to-end merchant partnerships and deliver an exceptional merchant experience. In this role, you will oversee the continuous development of merchants, ensuring they have the strategies, support, and resources needed to grow successfully on Tik Tok Shop.

• Work closely with the Creator Management team, Shopping Center team, and Campaign team to accelerate merchant business performance.
• You will also leverage data to deeply understand merchant pain points, identify opportunities, prioritise solutions, and drive these solutions through cross-functional collaboration.
• Collaborate with Creator and Agency teams to enable sellers to produce strong content that attracts new customers.
• Become an expert user of tools for reporting, budget control, promotional spend, and content management.

Success in this role will be measured by your ability to grow merchant accounts, enhance their overall experience, support their business scaling on Tik Tok Shop, and ultimately drive revenue within the Electronics, Books, and Media categories.

Qualifications

Minimum Qualifications

• Experienced in relatable in-category management, at an e-commerce company, a large retailer, or agency side or other company with specialism in category
• Strong knowledge of the UK Electronics landscape and consumer demands
• Understanding of social commerce and content making is a plus
• Excellent communication, presentation and analytical skills
• Quick learner, proactive and resilient. Ability to cope well under pressure and thrive in ambiguous environments

Preferred Qualifications

• Bachelor's degree or above; e-commerce internship or industry experience desirable
• Strong understanding of content platforms (Tik Tok, Instagram, YouTube, etc.)
• Experience working with e-commerce platforms and knowledge of marketplace dynamics
• Data-driven, strong execution, clear communication, good collaboration, and solid time management
• Ability to thrive in ambiguity and adapt quickly to change