Creator Activations Manager - TikTok Operations

About the Team:

The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness and adoption, and amplify key creator narratives. This team plays a vital role in strengthening Tik Tok’s position as a trusted partner for creators, empowering them with tools, guidance, product information, and inspiration to elevate their content and experiences.

About the Role:

• We’re looking for a Creator Activations Manager to lead end-to-end execution of creator-facing activations that drive product awareness, perception, and adoption.

• This role spans industry & Tik Tok-owned creator events, partnerships, on-site programs, and integrated marketing moments that bring Tik Tok product education and value propositions to life for creators - both at scale and at the point of conversion.

• This is a hands-on, execution-heavy marketing role suited for someone who can project-manage complex initiatives, oversee and execute complex tentpoles/events, work across partners and agencies, and deliver measurable outcomes.

• What You’ll Do

• Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.

• Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).

• Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.

• Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.

• Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.

Requirements:

• Minimum Qualification(s)

• 5+ years of experience in marketing, partnerships, activations, or programs

• Experience delivering creator-facing or customer-facing initiatives tied to product goals

• Strong project management and cross-functional coordination skills

• Comfort managing agencies and external partners

• Ability to operate as a marketing generalist with limited resourcing

• Clear communicator who can balance speed, quality, and stakeholder alignment

• Preferred Qualification(s)

• Experience with industry events, partnerships, or experiential marketing

• Familiarity with the creator economy, media, or technology platforms

• Experience working across multiple markets or regions