Paid Media Operations Specialist, EMEA

About the Team:

Join our media team at Tik Tok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance Tik Tok’s presence and growth across multiple markets globally. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

As a Media Team Operations Specialist, you will:

• Support the planning, execution, and optimisation of media campaigns across digital and traditional platforms.
• Work closely with agency teams of planners, buyers, and account teams to ensure campaigns are delivered efficiently, on time, and within budget. Seamless management of day-day operations
• Coordinate with internal teams and external media partners for smooth execution.Ensure accurate implementation of media schedules and placements
• Monitor campaign performance and flag optimisation opportunities. Assist in budget tracking, creative asset deliveries and pacing. Maintain up-to-date media data and documentation
• Analyse key metrics (reach, impressions, CTR, CPC, CPA, ROI, etc.). Ensure diligent post-campaign analysis and learning documentation with external agency partners. Present insights to internal teams and stakeholders when required
• Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team’s goals.
• Ensure timely delivery of reports, updates, and materials. Maintain strong working relationships internally with cross functional teams and externally with Agency/Media partners

Requirements:

Minimum Qualification(s):

• Bachelor’s degree or above in communications, marketing, journalism, or related fields.
• At least 2+ years experience in media, marketing, or advertising. Agency experience is an advantage
• Strong project management skills, experience with campaign planning cycles, and managing large budgets.
• Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
• Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
• Strong attention to detail and organisation skills. Proactive, reliable, and solutions-oriented mindset.

Preferred Qualification(s):

• Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
• Team player with strong collaboration skills. Comfortable working with people from different cultural backgrounds.
• Be willing to roll up your sleeves, be resourceful and help the team build from the ground up.